Last updated Apr 21, 2026 by RSS Ingestion
The ROI of AI in Media A new IDC-backed analysis shows media organizations achieving 2.3x ROI on AI investments, with leaders seeing up to 5x returns when AI is embedded across content, operations, and engagement. This two-pager highlights real-world results from organizations like the Premier League, NBA, and Dentsu, and reveals the common foundation behind their success. Get a clear view of where AI is driving ROI today and what separates leaders from those still stuck in pilots. swheeler Tue, 04/21/2026 - 15:40 AI is paying off for media companies. The question is where and how fast. Microsoft Resource Type eBrief Microsoft Listing.png Tue, 04/21/2026 - 15:40 StreamTV Insider Homepage Landing Page Url Download now! Byline Sponsored by: Microsoft