GMR Marketing

One of the largest independent experiential marketing agencies globally, with deep expertise in sponsorship activation and live brand experiences for Fortune 500 clients.

GMR Marketing is one of the largest and most established experiential marketing agencies in the world, headquartered in New Berlin, Wisconsin. Founded in 1979 by Gary Reynolds, the agency has built a decades-long reputation for creating powerful, immersive brand experiences that connect consumers with brands through live events, sponsorship activations, sports marketing, and experiential campaigns. The agency works with a roster of Fortune 500 clients across industries including automotive, consumer goods, technology, and financial services, delivering campaigns at scale across major sporting events, music festivals, and cultural moments. GMR Marketing operates as an independent agency, offering a full suite of experiential services including sponsorship consulting and activation, event production, sports and entertainment marketing, digital integration within live experiences, and consumer engagement strategy. The agency is known for its deep expertise in leveraging sponsorship assets — from the NFL and Olympics to major music properties — to create measurable brand impact. GMR's approach blends creative strategy with operational excellence, enabling it to execute complex, large-scale activations globally. In the broader marketing services landscape, GMR Marketing occupies a leadership position in the experiential and sponsorship marketing segment, competing with agencies such as Jack Morton Worldwide, Momentum Worldwide, and Octagon. The agency differentiates itself through its long-standing client relationships, proprietary measurement methodologies, and its ability to integrate digital and data-driven elements into live brand experiences, making it a significant player at the intersection of experiential marketing and modern brand strategy.