GMR Marketing

One of the top experiential and sponsorship marketing agencies in the U.S., operating as a major subsidiary within the Omnicom Group network

GMR Marketing is one of the largest and most established experiential marketing and sponsorship agencies in the United States, founded in 1979 and headquartered in New Berlin, Wisconsin. The agency specializes in creating immersive brand experiences through live events, sports and entertainment sponsorship activation, experiential campaigns, and integrated marketing programs. GMR works with a wide portfolio of Fortune 500 clients across industries including automotive, consumer goods, financial services, and technology, helping brands forge deeper emotional connections with consumers through real-world engagement. GMR Marketing operates at the intersection of experiential marketing, sponsorship consulting, and brand activation, offering end-to-end services from strategy and creative development to execution and measurement. The agency has built a strong reputation for managing large-scale activations at major sporting events, music festivals, and cultural moments, leveraging data and insights to optimize sponsorship ROI. Its capabilities span field marketing, digital integration, influencer engagement, and branded entertainment. As a subsidiary of Omnicom Group, one of the world's largest advertising holding companies, GMR benefits from significant resources, global reach, and cross-agency collaboration. This positioning allows GMR to compete at the highest level of the experiential and sponsorship marketing space, going up against agencies like Jack Morton, Momentum Worldwide, and George P. Johnson. GMR's integration of data analytics and technology into live experiences has become an increasingly important differentiator in a landscape where measurable ROI is paramount.