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Daryl Simm

Operator

Daryl Simm is one of the most senior operational leaders in the global advertising industry, serving as Co-President and Chief Operating Officer of Omnicom Group following the company's landmark acquisition of Interpublic Group. In this role, he oversees the operational integration and ongoing management of one of the largest advertising conglomerates in the world, spanning media, creative, data, and technology services across dozens of markets globally. Simm spent the bulk of his career building and leading Omnicom Media Group (OMG), the media services division of Omnicom, where he served as CEO for many years. Under his leadership, OMG grew into one of the two largest media investment groups in the world, housing agency networks including PHD and OMD. He was instrumental in scaling the group's capabilities in programmatic buying, data-driven media planning, and global media investment, positioning OMG as a formidable competitor to rivals like WPP's GroupM. Before his tenure at Omnicom, Simm held senior roles at Procter & Gamble, giving him deep grounding in the client-side perspective of media and advertising investment. This background informed his approach to building agency services that prioritize measurable business outcomes for marketers. His elevation to Co-President and COO of the parent Omnicom Group reflects his standing as a trusted operational steward during a transformative period for the holding company model.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Co-President & COO
Company
Omnicom Group
Based
New York, New York, United States
Connections
1
Years in industry
30 years

Bio

Daryl Simm is one of the most senior operational leaders in the global advertising industry, serving as Co-President and Chief Operating Officer of Omnicom Group following the company's landmark acquisition of Interpublic Group. In this role, he oversees the operational integration and ongoing management of one of the largest advertising conglomerates in the world, spanning media, creative, data, and technology services across dozens of markets globally. Simm spent the bulk of his career building and leading Omnicom Media Group (OMG), the media services division of Omnicom, where he served as CEO for many years. Under his leadership, OMG grew into one of the two largest media investment groups in the world, housing agency networks including PHD and OMD. He was instrumental in scaling the group's capabilities in programmatic buying, data-driven media planning, and global media investment, positioning OMG as a formidable competitor to rivals like WPP's GroupM. Before his tenure at Omnicom, Simm held senior roles at Procter & Gamble, giving him deep grounding in the client-side perspective of media and advertising investment. This background informed his approach to building agency services that prioritize measurable business outcomes for marketers. His elevation to Co-President and COO of the parent Omnicom Group reflects his standing as a trusted operational steward during a transformative period for the holding company model.

Career

  • CEO

    Omnicom Media Group · 2005-2025

  • Senior Executive

    Procter & Gamble · early career

Expertise & education

Expertise

Media Investment & BuyingProgrammatic AdvertisingGlobal Media OperationsAgency Holding Company ManagementData-Driven Media PlanningMedia Agency Network LeadershipMergers & Acquisitions IntegrationMarketing Effectiveness

Speaking topics

Global media investment strategyThe future of the advertising holding company modelMedia agency transformation in the digital eraProgrammatic and data-driven advertising

Recognition

Notable achievements

  • Appointed Co-President & COO of Omnicom Group as part of the December 2025 leadership restructuring following the Interpublic Group acquisition
  • Led Omnicom Media Group as CEO for approximately two decades, growing it into one of the world's two largest media investment groups
  • Oversaw the global expansion and modernization of OMD and PHD agency networks under the OMG umbrella
Connection details