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WPP acquires 24/7 Real Media for $649M | ATDb

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WPP acquires 24/7 Real Media for $649M

WPP acquires 24/7 Real Media for $649M

Acquisition

WPP24/7 Real Media

May 17, 2007649M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Holdco arms race for ad-tech: WPP picked up 24/7 Real Media's ad-serving + search marketing stack as Google was buying DoubleClick.

Acquirer: WPP
Target: 24/7 Real Media
Deal Value: $649M