Firstborn

Boutique digital creative agency within the Omnicom/DDB network, known for high-craft digital experiences for major consumer brands

Firstborn is a full-service digital creative agency founded in New York City that has built a reputation for crafting innovative brand experiences across digital platforms. The agency combines creative strategy, design, and technology to produce campaigns, websites, apps, and interactive experiences for Fortune 500 clients across industries including automotive, consumer goods, entertainment, and financial services. Firstborn has worked with brands such as Mercedes-Benz, PepsiCo, American Express, and HBO, delivering work that sits at the intersection of storytelling and technology. Within the AdTech and digital marketing ecosystem, Firstborn operates as a creative production and strategy partner rather than a pure technology vendor. The agency differentiates itself through a culture of craft and experimentation, often pioneering new formats in digital advertising and branded content. Its capabilities span UX/UI design, motion graphics, social content, digital campaigns, and emerging technology integrations. Firstborn was acquired by DDB Worldwide, a subsidiary of Omnicom Group, which gave the agency access to a global network while maintaining its independent creative identity. This positioning within a major holding company network has allowed Firstborn to serve large enterprise clients while leveraging Omnicom's broader media and data resources.