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‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen | ATDb

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‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

DigidayApril 29, 2026Seb JosephRead original

Last updated Apr 29, 2026 by RSS Ingestion

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The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.