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Brief

Momentum Worldwide

Experiential Marketing & Brand ActivationAgency

Momentum Worldwide creates transformative brand experiences that connect consumers to brands through live events, sponsorship activation, and integrated campaigns, driving measurable engagement and loyalty.

Last updated Jun 22, 2026 by ATDb automated enrichment · Connections updated Jun 23, 2026

Founded
1987
HQ
New York, New York, United States
Connections
2

At a glance

Employees
1001-5000
Revenue
$200M-$500M
1competitors1corporate family

About

One of the top global experiential marketing agencies, backed by IPG's McCann Worldgroup network with a strong foothold in sports, entertainment, and live brand experiences.

Momentum Worldwide is a leading global experiential marketing and brand experience agency founded in 1987 and headquartered in New York City. The agency specializes in creating immersive brand experiences, live events, sponsorship activation, sports marketing, and integrated marketing campaigns that connect brands with consumers at key touchpoints. With a presence in over 30 countries, Momentum Worldwide serves some of the world's largest brands across industries including automotive, financial services, technology, and consumer goods. Momentum Worldwide operates as a subsidiary of McCann Worldgroup, itself part of the Interpublic Group of Companies (IPG), one of the largest advertising holding companies in the world. This positioning gives Momentum access to significant global resources, data capabilities, and cross-agency collaboration while maintaining its distinct identity as an experiential marketing specialist. The agency is known for blending physical and digital experiences, leveraging data and technology to create measurable brand engagement. In the broader AdTech and marketing ecosystem, Momentum Worldwide sits at the intersection of experiential marketing, sponsorship consulting, and integrated brand communications. The agency has built a strong reputation for sports and entertainment marketing, having worked with major properties including the Olympics, FIFA World Cup, and various professional sports leagues. Its ability to combine creative storytelling with data-driven insights and technology-enabled experiences positions it as a significant player in the evolving landscape of consumer engagement.

Business model

Agency

Target market

Enterprise

What they offer

  • Experiential Marketing

    Design and execution of immersive live brand experiences and consumer activations

  • Sponsorship Activation

    Strategic activation of sports, entertainment, and cultural sponsorships for brand partners

  • Sports Marketing

    End-to-end sports marketing services including athlete partnerships, event activations, and fan engagement

  • Digital & Virtual Experiences

    Hybrid and fully digital brand experiences that extend physical events into online environments

  • Integrated Brand Campaigns

    Cross-channel marketing campaigns that unify experiential, digital, and traditional media touchpoints

  • Retail & Shopper Marketing

    In-store and point-of-sale brand experiences designed to influence purchase decisions

Key features

Global network spanning 30+ countriesDeep expertise in sports and entertainment marketingData-driven experience design and measurementHybrid physical-digital experience capabilitiesSponsorship strategy and consultingCreative storytelling integrated with technologyAccess to IPG and McCann Worldgroup resources

Use cases

Olympic and major sporting event brand activationsProduct launches through immersive consumer experiencesCorporate hospitality and B2B event marketingRetail pop-up and in-store brand experiencesFan engagement programs for sports sponsorshipsVirtual and hybrid brand eventsInfluencer and consumer sampling campaigns

Customer segments

Fortune 500 consumer brandsAutomotive manufacturersFinancial services companiesTechnology companiesBeverage and CPG brandsSports leagues and entertainment properties

Tech & specs

Technology stack

Data analytics platformsCRM and audience segmentation toolsEvent management softwareAR/VR experience technologiesDigital content management systemsSocial media monitoring and engagement tools

Security & compliance

GDPRCCPA

Deployment

On-site/Live eventsCloudHybrid

API

No

Corporate history
  1. 1987 · Founded
Connection details

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