160over90

One of North America's leading cultural marketing agencies, specializing in sports and entertainment sponsorship strategy and brand activation

160over90 is a full-service cultural marketing agency that helps brands connect with consumers through the power of sports, entertainment, music, and live experiences. Founded in Philadelphia, the agency has built a reputation for crafting sponsorship strategies, brand activations, and integrated campaigns that tap into cultural moments to drive relevance and engagement. Its work spans naming rights, athlete and celebrity partnerships, event marketing, and content creation across major leagues, venues, and entertainment properties. 160over90 operates at the intersection of brand strategy and cultural currency, serving major consumer brands, universities, and sports organizations. The agency's capabilities include sponsorship consulting, creative development, media strategy, and experiential marketing, making it a comprehensive partner for brands seeking to embed themselves authentically in culture. Its client roster has included major corporations, collegiate athletic programs, and global entertainment brands. In April 2026, Publicis Groupe completed its acquisition of 160over90, integrating the agency into its broader portfolio of creative and marketing services companies. This acquisition reinforced Publicis's commitment to sports and entertainment marketing as a growth category, positioning 160over90 alongside other Publicis assets to offer scaled cultural marketing capabilities to global clients. Prior to the acquisition, 160over90 had grown significantly through organic expansion and strategic hires, establishing itself as one of the leading independent cultural marketing agencies in North America.