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Publicis sharpens sports marketing focus with 160over90 acquisition | ATDb

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Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis sharpens sports marketing focus with 160over90 acquisition

Marketing DiveApril 2, 2026Peter AdamsRead original

Last updated Apr 2, 2026 by RSS Ingestion

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Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.