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Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’ | ATDb

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Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’

Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’

AdweekApril 2, 2026Brittaney KieferRead original

Last updated Apr 2, 2026 by RSS Ingestion

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Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.