Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […] The post Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen appeared first on AdExchanger.