Scott Howe

Scott Howe is best known for his nearly decade-long tenure as CEO of LiveRamp, where he transformed what was a data onboarding business into the AdTech industry's essential data connectivity infrastructure. Under his leadership from 2015 to 2024, LiveRamp became the backbone of people-based marketing, enabling brands, agencies, publishers, and platforms to connect and activate data across the digital advertising ecosystem while maintaining consumer privacy. His stewardship through the deprecation of third-party cookies and the rise of privacy regulation cemented LiveRamp's position as a critical neutral party in the identity landscape. Before LiveRamp, Howe held senior executive roles that gave him a rare combination of marketing, data, and technology expertise. He served as President of Acxiom Corporation, the data giant that originally spun out LiveRamp, and prior to that was Corporate Vice President and Chief Marketing Officer at Microsoft, where he oversaw global marketing strategy across the company's consumer and enterprise product portfolio. These roles positioned him as one of the few executives with deep fluency across both the demand and supply sides of the data-driven marketing world. Howe has been a consistent and vocal advocate for modernizing digital advertising infrastructure in a privacy-responsible way, frequently speaking at industry events and engaging with policy discussions around data use and consumer rights. His leadership helped establish LiveRamp's Authenticated Traffic Solution and RampID as key building blocks for a post-cookie identity ecosystem, influencing how the broader industry approached the transition away from third-party tracking.

• MBA, Harvard Business School
• BA, Dartmouth College

• Led LiveRamp's transformation from a data onboarding service into the AdTech industry's leading data connectivity platform, growing its market capitalization significantly during his tenure
• Guided LiveRamp through the industry's pivot away from third-party cookies, establishing RampID and the Authenticated Traffic Solution as widely adopted identity alternatives
• Oversaw LiveRamp's separation from Acxiom and its rebranding and repositioning as an independent public company
• Built LiveRamp's Safe Haven clean room product into a major enterprise data collaboration offering

• Various op-eds and bylines in AdExchanger and industry trade press on identity, privacy, and data connectivity