Hulu Ads

One of the leading premium streaming ad platforms in the US, offering brand-safe inventory across a large subscriber base with advanced targeting and measurement capabilities.

Hulu Ads is an over-the-top (OTT) advertising platform that enables brands to reach audiences while they stream content on one of the most popular ad-supported streaming services available today.¹ Operating through Hulu's ad-supported tier, the platform delivers ads directly to viewers over the internet rather than through traditional cable or satellite TV, and supports granular targeting based on demographics, location, and interests.¹ Hulu maintains its own ad platform with options for bidding, targeting, and measurement, with inventory accessible through three primary buying methods: direct sales, programmatic guaranteed buys, and a self-service platform.¹ The platform offers a range of distinctive ad formats — including interactive ads, ad selectors, ad slates, and pause ads — designed to deliver more engaging user experiences and drive brand awareness and direct user action.² Because Hulu operates under the Disney umbrella, advertising opportunities extend beyond Hulu itself, with inventory available across ESPN, Disney+, ABC, and more.¹ Hulu advertising is priced on a cost-per-thousand-impressions (CPM) model, with estimates ranging from $10 to $30 CPM.¹ Source 1: tinuiti.com — Advertising on Hulu: Ad Formats, Examples & Tips Source 2: pathlabs.com — Hulu Advertising: Is it the Right Choice for Your Digital Strategy?