Hulu Ads

One of the leading premium CTV advertising platforms in the US, backed by Disney's first-party data and cross-platform inventory

Hulu Ads is the advertising division of Hulu, one of the largest subscription-based streaming services in the United States. The platform enables advertisers to reach Hulu's tens of millions of subscribers through targeted, non-skippable and interactive video ad formats embedded within premium content. Hulu offers both ad-supported subscription tiers and live TV packages, giving advertisers access to a broad and engaged audience that is difficult to reach through traditional linear television. Hulu Ads provides a suite of advertising solutions including standard video spots, pause ads, binge ads, and branded content integrations. The platform leverages first-party data from Disney's broader ecosystem — as Hulu is majority-owned by The Walt Disney Company — enabling sophisticated audience targeting based on viewing behavior, demographics, and interests. Advertisers can access Hulu's inventory programmatically through private marketplace deals or directly via managed service campaigns. In the AdTech ecosystem, Hulu Ads occupies a significant position as a premium Connected TV (CTV) and streaming advertising destination. It competes directly with platforms like Peacock, Paramount+, and Amazon Prime Video Ads, while also facing competition from YouTube and traditional broadcast networks. Disney's ownership provides Hulu Ads with cross-platform synergies, allowing advertisers to execute campaigns across Disney+, ESPN+, and Hulu simultaneously through Disney Advertising Sales, making it a cornerstone of Disney's broader streaming ad strategy.