Hulu Ads

One of the top CTV advertising platforms in the U.S., backed by Disney's data and content ecosystem

Hulu Ads is the advertising division of Hulu, one of the leading subscription-based streaming services in the United States. The platform enables advertisers to reach Hulu's tens of millions of subscribers through targeted, non-skippable video ad formats embedded within premium content. Hulu offers a unique dual-model service — ad-supported on-demand streaming and live TV — giving advertisers access to audiences across both traditional TV-like and digital streaming environments. Hulu Ads provides a range of ad products including pause ads, binge ads, branded entertainment, and standard video spots, all delivered within a brand-safe, premium content environment. The platform leverages first-party data from Disney's broader ecosystem (following Disney's acquisition of full operational control of Hulu in 2019) to offer sophisticated audience targeting capabilities. Advertisers can reach audiences based on demographics, viewing behavior, interests, and household data, making it a compelling alternative to traditional linear TV advertising. In the AdTech ecosystem, Hulu Ads occupies a significant position as a major Connected TV (CTV) and streaming advertising platform. It competes directly with platforms like Peacock, Paramount+, and YouTube for streaming ad dollars, while also positioning itself as a complement to Disney's broader advertising portfolio through Disney Advertising Sales. The integration with Disney's ad tech infrastructure and data assets gives Hulu Ads a competitive edge in audience targeting and cross-platform campaign measurement.