Omnicom’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, a figure that suggests the dashboard era may have run its course. The answer, said Holly Yonosko, chief analytics officer [...]

Last updated Apr 5, 2026 by ATDb automated enrichment · Connections updated May 3, 2026