Infutor

Was a top-tier independent identity resolution and consumer data enrichment provider in the U.S., known for its large proprietary identity graph and data accuracy.

Infutor was a prominent identity resolution and consumer data company headquartered in Oakbrook Terrace, Illinois. The company built and maintained one of the largest proprietary databases of U.S. consumer information, combining offline and online data sources to create unified, persistent consumer identity profiles. Infutor's platform enabled enterprises across retail, financial services, insurance, automotive, and media industries to enrich their first-party data with accurate demographic, contact, behavioral, and lifestyle attributes, powering more effective marketing, fraud prevention, and customer analytics programs. Founded in 2000, Infutor grew to become a recognized leader in the identity resolution space, competing with companies like Acxiom, LexisNexis, and TransUnion. Its core offerings included identity resolution, data enrichment, audience targeting, and suppression services, all underpinned by a proprietary identity graph that linked consumer identities across channels and devices. The company served hundreds of enterprise clients and was known for the depth, accuracy, and freshness of its consumer data assets. In 2023, Infutor merged with Verisk Marketing Solutions, a division of Verisk Analytics, combining Infutor's identity resolution capabilities with Verisk's data analytics and insurance industry expertise. Following the merger, Infutor's brand and distinct operations were absorbed into the combined Verisk Marketing Solutions entity, effectively ending Infutor's existence as a standalone company. The merger represented a significant consolidation in the identity resolution and data enrichment market.