Throtle

Throtle is an enterprise-grade identity resolution and data onboarding platform that enables organizations to unify fragmented customer data across online and offline touchpoints. The company specializes in creating comprehensive consumer profiles by connecting disparate data sources through advanced matching algorithms and an extensive identity graph that processes billions of data points. Throtle's technology delivers both deterministic and probabilistic identity matching, allowing brands, agencies, and data-driven organizations to achieve higher match rates and more accurate customer insights for marketing activation and analytics. Serving industries including retail, financial services, automotive, telecommunications, and consumer packaged goods, Throtle addresses the critical challenge of understanding cross-channel customer behavior in an increasingly complex digital ecosystem. The platform enables marketers to onboard first-party data, enrich it with third-party datasets, and activate unified audiences across digital advertising platforms, demand-side platforms, and marketing clouds. As the digital advertising landscape evolves with privacy regulations and the deprecation of third-party cookies, Throtle positions itself as a privacy-compliant solution that emphasizes consent-based identity resolution and first-party data strategies, making it essential infrastructure for modern data-driven marketing operations.