MullenLowe

MullenLowe was a mid-to-large global creative agency network within IPG, known for its challenger-brand mentality and integrated communications approach before being retired into TBWA post Omnicom-IPG merger.

MullenLowe is a global creative advertising agency network that operates as part of the MullenLowe Group, which itself is a subsidiary of Omnicom Group (post Nov 2025 merger; brand retiring H1 2026 into TBWA). The agency provides integrated marketing and communications services, combining creative advertising, brand strategy, media planning, digital marketing, and customer engagement solutions. MullenLowe operates through a network of agencies across multiple markets worldwide, serving major brands with creative campaigns that span traditional advertising, digital media, social marketing, and experiential activations. The agency was formed through the merger of Mullen (founded in 1970) and Lowe and Partners, creating a combined entity that leverages both agencies' creative heritage and global reach. MullenLowe positions itself as a 'hyperbundled' agency, integrating creative, media, analytics, and technology capabilities to deliver end-to-end marketing solutions. The network serves clients across various industries including automotive, consumer goods, financial services, healthcare, and technology. As part of the broader MullenLowe Group, the agency operates alongside specialized units focused on areas like shopper marketing, public relations, and experiential marketing. The network maintains a presence in major advertising markets globally and competes with other holding company agency networks by emphasizing creative excellence, strategic integration, and data-driven insights to help brands build meaningful connections with consumers.