Christian Hendricks

Christian Hendricks is a seasoned digital media and advertising technology executive with deep expertise in programmatic advertising, media partnerships, and publisher monetization strategies. At Basis Technologies (formerly Centro), he has played a key role in building and managing strategic relationships across the media and AdTech ecosystem, helping brands and agencies leverage data-driven advertising solutions at scale. Hendricks has built his career at the intersection of media, technology, and advertising, with a track record of developing partnerships that bridge the gap between publishers, platforms, and advertisers. His work at Basis Technologies has focused on expanding the company's media network and ensuring clients have access to premium inventory and advanced programmatic capabilities. With over a decade in the industry, Hendricks is recognized as a connector and operator within the AdTech community, frequently engaging in industry conversations around the evolving programmatic landscape, identity solutions, and the future of digital media buying. His experience spans both the buy and sell sides of the advertising ecosystem, giving him a nuanced perspective on the challenges and opportunities facing the industry.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026