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Christian Hendricks

Operator

Christian Hendricks is a seasoned digital media and advertising technology executive with deep expertise in programmatic advertising, media partnerships, and publisher monetization strategies. At Basis Technologies (formerly Centro), he has played a key role in building and managing strategic relationships across the media and AdTech ecosystem, helping brands and agencies leverage data-driven advertising solutions at scale. Hendricks has built his career at the intersection of media, technology, and advertising, with a track record of developing partnerships that bridge the gap between publishers, platforms, and advertisers. His work at Basis Technologies has focused on expanding the company's media network and ensuring clients have access to premium inventory and advanced programmatic capabilities. With over a decade in the industry, Hendricks is recognized as a connector and operator within the AdTech community, frequently engaging in industry conversations around the evolving programmatic landscape, identity solutions, and the future of digital media buying. His experience spans both the buy and sell sides of the advertising ecosystem, giving him a nuanced perspective on the challenges and opportunities facing the industry.

Last updated Sep 27, 2026 by ATDb automated enrichment

Role
President
Company
Basis Technologies
Based
Chicago, Illinois, United States
Connections
2

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Christian Hendricks is a seasoned digital media and advertising technology executive with deep expertise in programmatic advertising, media partnerships, and publisher monetization strategies. At Basis Technologies (formerly Centro), he has played a key role in building and managing strategic relationships across the media and AdTech ecosystem, helping brands and agencies leverage data-driven advertising solutions at scale. Hendricks has built his career at the intersection of media, technology, and advertising, with a track record of developing partnerships that bridge the gap between publishers, platforms, and advertisers. His work at Basis Technologies has focused on expanding the company's media network and ensuring clients have access to premium inventory and advanced programmatic capabilities. With over a decade in the industry, Hendricks is recognized as a connector and operator within the AdTech community, frequently engaging in industry conversations around the evolving programmatic landscape, identity solutions, and the future of digital media buying. His experience spans both the buy and sell sides of the advertising ecosystem, giving him a nuanced perspective on the challenges and opportunities facing the industry.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingMedia PartnershipsPublisher MonetizationDigital Media StrategyDemand-Side Platforms (DSP)Supply-Side Platforms (SSP)Identity ResolutionAdTech Ecosystem Development

Education

  • Bachelor's Degree, University (specific institution not confirmed)

Speaking topics

Programmatic Advertising TrendsPublisher and Advertiser PartnershipsDigital Media StrategyThe Future of Identity in AdTech

Recognition

Notable achievements

  • Helped scale Basis Technologies' media partnership network to support programmatic buying across thousands of publishers
  • Played a key role in Centro's transition and rebranding to Basis Technologies as a leading DSP platform
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