Basis by Centro
D · Extended EcosystemSubsidiaryBasis provides a unified platform that combines programmatic buying, direct media management, and comprehensive workflow automation to streamline digital advertising operations and improve campaign performance across all channels.
Last updated Feb 18, 2026
- Industry
- Programmatic Advertising Platform / DSP
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 201-500
- Funding
- $50M
- Revenue Range
- $50M-$100M
- Parent Company
- Centro, Inc.
- API Available
- Yes
Market Position
Established independent DSP and advertising workflow platform serving agencies and brands
Overview
Basis by Centro is a comprehensive programmatic advertising platform designed to streamline digital media buying and campaign management. The platform combines demand-side platform (DSP) capabilities with workflow automation, allowing advertisers and agencies to plan, buy, and analyze digital advertising campaigns across multiple channels including display, video, mobile, social, and search. Basis consolidates various advertising functions into a single interface, reducing the complexity of managing campaigns across disparate platforms. Centro, the parent company, has positioned Basis as an enterprise-grade solution that emphasizes automation and efficiency in digital advertising operations. The platform is particularly known for its ability to consolidate programmatic and direct media buying, providing unified reporting and analytics. Basis serves agencies, brands, and media companies looking to centralize their digital advertising operations while maintaining access to premium inventory and advanced targeting capabilities.
Products & Features
Basis DSP
Demand-side platform for programmatic media buying across display, video, mobile, and native advertising
Basis Direct
Direct media buying and management for publisher-direct campaigns and insertion orders
Basis Social
Social media advertising management across platforms like Facebook, Instagram, LinkedIn, and Twitter
Basis Search
Search engine marketing management for Google Ads and Microsoft Advertising
Basis Analytics
Unified reporting and analytics across all media channels and campaigns
Key Features
Unified campaign management across programmatic, direct, social, and searchAutomated workflow and approval processesCross-channel reporting and attributionReal-time bidding and optimizationIntegrated order managementCustom audience targetingFraud detection and brand safety toolsBudget pacing and allocationCreative management and trafficking
Use Cases
Multi-channel digital advertising campaign managementAgency workflow automation and client managementProgrammatic media buying and optimizationDirect publisher relationship managementCross-channel performance analysis and reportingBrand advertising campaigns across display and videoPerformance marketing and lead generation
Customer Segments
Digital advertising agenciesBrand advertisersMedia buying agenciesIn-house marketing teamsPublishers with advertising sales teams