Basis provides a unified platform that combines programmatic buying, direct media management, and comprehensive workflow automation to streamline digital advertising operations and improve campaign performance across all channels.
Last updated Feb 18, 2026
Established independent DSP and advertising workflow platform serving agencies and brands
Basis by Centro is a comprehensive programmatic advertising platform designed to streamline digital media buying and campaign management. The platform combines demand-side platform (DSP) capabilities with workflow automation, allowing advertisers and agencies to plan, buy, and analyze digital advertising campaigns across multiple channels including display, video, mobile, social, and search. Basis consolidates various advertising functions into a single interface, reducing the complexity of managing campaigns across disparate platforms. Centro, the parent company, has positioned Basis as an enterprise-grade solution that emphasizes automation and efficiency in digital advertising operations. The platform is particularly known for its ability to consolidate programmatic and direct media buying, providing unified reporting and analytics. Basis serves agencies, brands, and media companies looking to centralize their digital advertising operations while maintaining access to premium inventory and advanced targeting capabilities.
Demand-side platform for programmatic media buying across display, video, mobile, and native advertising
Direct media buying and management for publisher-direct campaigns and insertion orders
Social media advertising management across platforms like Facebook, Instagram, LinkedIn, and Twitter
Search engine marketing management for Google Ads and Microsoft Advertising
Unified reporting and analytics across all media channels and campaigns