Ian Trider

Ian Trider is a programmatic advertising technologist known for his work advancing supply-side platform capabilities, particularly in connected TV and programmatic infrastructure. As Head of Innovation at Magnite, he focuses on developing next-generation solutions that help publishers and content owners maximize inventory value in an increasingly complex digital advertising ecosystem. His work is central to Magnite's competitive positioning as the leading independent SSP in a market challenged by the growing dominance of walled gardens. Before his current role, Trider held senior technical and product positions at Centro (now Basis Technologies), where he developed deep expertise in programmatic buying and selling mechanics. His career trajectory reflects a consistent focus on the technical underpinnings of programmatic advertising, including auction dynamics, header bidding, and identity solutions. He has been a recognized voice in industry discussions around supply path optimization and CTV monetization. Trider is regarded within the AdTech community as a technically grounded operator who bridges engineering complexity and product strategy. His contributions to Magnite's innovation agenda come at a pivotal moment for the industry, as CTV advertising scales rapidly and programmatic infrastructure must evolve to support new formats, identity frameworks, and transparency requirements.

• Leading innovation strategy at Magnite, the world's largest independent SSP, during a critical period of CTV advertising growth
• Developed programmatic technology expertise spanning both buy-side and sell-side platforms across a 15+ year career