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Ian Trider

Standards Setter

Ian Trider serves as Head of Innovation at Basis Technologies, where he focuses on developing next-generation programmatic advertising solutions. He brings deep technical expertise in programmatic technology from his prior role as VP of RTB Technology at Centro (now Basis Technologies).

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Head of Innovation
Company
Basis Technologies
Based
Chicago, Illinois, Canada
Connections
2
Years in industry
15 years

Bio

Ian Trider serves as Head of Innovation at Basis Technologies, where he focuses on developing next-generation programmatic advertising solutions. He brings deep technical expertise in programmatic technology from his prior role as VP of RTB Technology at Centro (now Basis Technologies).

Career

  • VP, RTB Technology

    Centro (now Basis Technologies) · prior to current role

Advisory roles

IAB Tech Lab (working group contributor)

Expertise & education

Expertise

Real-Time Bidding (RTB)Programmatic AdvertisingAd Exchange TechnologyOpenRTB StandardsSupply Path OptimizationAd Tech InfrastructureHeader BiddingIndustry Standards Development

Speaking topics

Programmatic advertising technologyReal-time bidding infrastructureAd tech standards and interoperabilitySupply path optimizationInnovation in programmatic ecosystems

Recognition

Notable achievements

  • IAB Tech Lab 2024 Lifetime Achievement Award recipient
  • Long-standing contributor to IAB Tech Lab working groups and OpenRTB specification development
  • Led RTB technology strategy at Centro/Basis Technologies, advancing programmatic buying infrastructure

Awards

IAB Tech Lab Lifetime Achievement Award (2024)
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