Skip to content
ATDbbeta
I

Ian Trider

Head of Innovation at Basis Technologies

Driving programmatic advertising innovation at Basis Technologies

OperatorUnited States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Ian Trider serves as Head of Innovation at Basis Technologies, where he focuses on developing next-generation programmatic advertising solutions. He brings deep technical expertise in programmatic technology from his prior role as VP of RTB Technology at Centro (now Basis Technologies).

Previous Roles

VP, RTB Technology

Centro (Basis Technologies)

Expertise
Connected TV (CTV) AdvertisingProgrammatic AdvertisingSupply-Side Platforms (SSP)Header BiddingSupply Path OptimizationReal-Time Bidding (RTB)Identity ResolutionProgrammatic Infrastructure
Notable Achievements
  • Leading innovation strategy at Magnite, the world's largest independent SSP, during a critical period of CTV advertising growth
  • Developed programmatic technology expertise spanning both buy-side and sell-side platforms across a 15+ year career
Speaking Topics
CTV Advertising TechnologyProgrammatic Supply-Side InnovationSupply Path OptimizationPublisher Monetization StrategiesIdentity and Privacy in Programmatic Advertising
Connections