Noor Naseer
VP of Media at Basis Technologies
Naseer is known for championing media automation and programmatic strategy at Basis Technologies, and for making AdTech accessible and actionable for advertisers and agencies through thought leadership and industry education.
Last updated May 30, 2026 by the ATDb Editorial Team
Noor Naseer is a prominent voice in programmatic advertising and media automation, serving as VP of Media at Basis Technologies (formerly Centro), one of the industry's leading programmatic advertising and media automation platforms. She is widely recognized for her ability to translate complex AdTech concepts into actionable media strategies, helping advertisers and agencies extract measurable value from programmatic ecosystems. Her work sits at the intersection of technology and media execution, making her a trusted guide for brands navigating the rapidly evolving digital advertising landscape. Throughout her tenure at Basis Technologies, Naseer has played a central role in defining the company's media strategy and thought leadership positioning. She has been instrumental in educating the market on programmatic best practices, media buying automation, and the growing role of artificial intelligence in campaign optimization. Her contributions extend beyond internal strategy — she is a frequent presence at major industry conferences and in trade press, where she offers forward-looking perspectives on the future of automated media buying. Naseer is particularly noted for her expertise in helping clients bridge the gap between AdTech capabilities and real-world media outcomes. Her focus areas include programmatic trends, identity resolution in a cookieless environment, and leveraging AI to improve media efficiency. She has built a reputation as both a practitioner and an educator within the AdTech community, contributing to broader industry conversations about transparency, automation, and the evolving role of technology in media planning and buying.
Senior Director of Media
Basis Technologies (Centro) (prior to VP role)
- Led media strategy and operations at Basis Technologies, one of the industry's most recognized programmatic and automation platforms
- Established herself as a recurring speaker and commentator at major AdTech and digital advertising industry conferences
- Contributed to Basis Technologies' market education efforts around programmatic automation and AI-driven media buying
- Contributor to Basis Technologies thought leadership blog and industry trade publications on programmatic and media automation topics