Optimizely
Optimizely is a digital experience platform that brings marketing and product teams together so they can create and optimize digital experiences across every channel.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 7, 2026
AI-drafted from public sources20 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- ~$250M (pre-acquisition)
- Revenue
- $200M-$500M
- Stock
- NASDAQ:OPTZ
About
A leading DXP vendor recognized by Gartner and Forrester, competing at the top tier of experimentation, CMS, and personalization markets
Optimizely is a digital experience platform that brings marketing and product teams together so they can create and optimize digital experiences across every channel. Its core capabilities include A/B testing and experimentation, with support for multivariate experiments across the web, mobile web, iOS, and Android. The company also offers Opal, an agentic platform that guides marketers through the full marketing journey, from planning to publication to analysis. Optimizely has developed a family of post-trained AI models designed to let marketers use the right model for the right task, and its research indicates that while AI is helping marketers produce more output, it has not yet delivered the creative time and space marketers were promised. Source 1: optimizely.com — About the Optimizely company Source 2: metarouter.io — 9 Tools for Better Marketing and Advertising Source 3: adexchanger.com — AI Bots Are Now Your Colleagues, Thanks To Optimizely's ... Source 4: optimizely.com — Latest press releases and announcements
Business model
SaaS
Target market
Enterprise
What they offer
Web Experimentation
A/B and multivariate testing for websites and landing pages to optimize conversion and user experience.
Feature Experimentation
Server-side and full-stack feature flagging and experimentation for product and engineering teams.
Content Management System (CMS)
Headless and hybrid CMS enabling marketers to create, manage, and publish digital content at scale.
Content Marketing Platform
Tools for planning, producing, and managing content marketing campaigns and editorial workflows.
Personalization
AI-driven personalization engine that delivers tailored experiences to individual visitors and segments.
Commerce
B2B and B2C commerce capabilities integrated with content and experimentation for optimized buying experiences.
Data Platform
Unified data layer that aggregates behavioral and customer data to power experimentation and personalization.
Campaign
Email and multi-channel campaign management tools for targeted marketing outreach.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2009 · Founded