Optimizely

Market leader in experimentation and A/B testing with expanded DXP capabilities

Optimizely is a leading digital experience platform (DXP) that provides experimentation, personalization, and content management solutions for businesses. Originally founded as a simple A/B testing tool, the company has evolved into a comprehensive platform that enables marketers, product managers, and developers to optimize digital experiences across web, mobile, and connected devices. The platform combines experimentation capabilities with content management, allowing organizations to test hypotheses, personalize content, and make data-driven decisions to improve customer engagement and conversion rates. Optimizely serves enterprise and mid-market customers across various industries including e-commerce, media, technology, and financial services. The company has established itself as a market leader in the experimentation and optimization space, competing with platforms like Adobe Target, VWO, and Google Optimize. Following its merger with Episerver in 2020 and subsequent acquisition of other companies like Zaius and Welcome, Optimizely has expanded beyond pure experimentation into a full-stack digital experience platform that includes content management, commerce, and data platform capabilities.