LaunchDarkly

Market leader in feature flag management and progressive delivery

LaunchDarkly is a feature management and experimentation platform founded in 2014 that enables software development teams to control feature releases independently from code deployments. The platform provides feature flags as a service, allowing developers to toggle features on or off, perform progressive rollouts, conduct A/B testing, and target specific user segments without redeploying code. While not a traditional AdTech company, LaunchDarkly serves the broader marketing technology and digital experience ecosystem by enabling product and engineering teams to test and optimize user experiences, personalize features, and reduce deployment risk. LaunchDarkly has established itself as a leader in the feature management category, serving thousands of organizations including major enterprises like Atlassian, IBM, and Microsoft. The platform bridges development operations and experimentation, making it relevant to AdTech and MarTech teams who need to rapidly test and deploy personalized experiences. The company has raised significant venture capital funding and competes in the growing DevOps and continuous delivery market, where feature management has become critical for modern software development practices.