Apptimize
Apptimize enabled product teams to run cross-platform A/B tests and manage feature rollouts on mobile apps without requiring new app store submissions, dramatically accelerating iteration cycles.
Last updated Jun 23, 2026 by ATDb automated enrichment
At a glance
- Employees
- 11-50
- Funding
- $9.5M
- Revenue
- Under $10M
About
A niche but well-regarded mobile A/B testing and feature flagging platform that competed with Optimizely and others in the mobile experimentation space before being acquired by Airship in 2019.
Apptimize distinguished itself in the competitive mobile optimization space by offering a unified experimentation platform that worked across multiple platforms simultaneously, allowing teams to maintain consistent experiment logic across channels. Its visual editor and code-based testing capabilities appealed to both technical and non-technical users, and the platform integrated with major analytics and marketing tools. Clients included high-profile brands in retail, media, and financial services who relied on Apptimize to drive conversion rate improvements and engagement metrics.
Business model
SaaS
Target market
Mid-Market and Enterprise
What they offer
A/B Testing
Cross-platform mobile and web A/B testing with statistical significance reporting
Feature Flags
Gradual feature rollouts and kill switches for mobile and web applications
Visual Editor
No-code visual interface for creating experiments without developer involvement
Instant Updates
Push UI and copy changes to live apps without requiring app store resubmission
Multivariate Testing
Test multiple variables simultaneously to identify optimal combinations
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2013 · Founded
- Still operating as part of Airship