Apptimize

Leading mobile-first A/B testing and feature flagging platform, acquired by Airship in 2019

Apptimize was a mobile-first experimentation and feature release platform that specialized in A/B testing, feature flagging, and remote configuration for mobile applications. Founded in 2013, the company enabled product teams to test and deploy features for iOS, Android, and web applications without requiring app store submissions, significantly accelerating the iteration cycle for mobile products. The platform provided visual editors, statistical analysis tools, and real-time feature control that allowed companies to optimize user experiences and reduce deployment risk. Apptimize served as a key player in the mobile optimization and experimentation space, competing alongside platforms like Optimizely and LaunchDarkly. The company was acquired by Airship in January 2019, integrating its experimentation capabilities into Airship's broader mobile app engagement platform. While Apptimize operated primarily in the mobile app optimization space rather than traditional advertising technology, it played an important role in the broader MarTech ecosystem by enabling data-driven product decisions and personalized user experiences that often supported mobile monetization and engagement strategies.