A niche but well-regarded mobile A/B testing and feature flagging platform that competed with Optimizely and others in the mobile experimentation space before being acquired by Airship in 2019.
Apptimize distinguished itself in the competitive mobile optimization space by offering a unified experimentation platform that worked across multiple platforms simultaneously, allowing teams to maintain consistent experiment logic across channels. Its visual editor and code-based testing capabilities appealed to both technical and non-technical users, and the platform integrated with major analytics and marketing tools. Clients included high-profile brands in retail, media, and financial services who relied on Apptimize to drive conversion rate improvements and engagement metrics.
Cross-platform experimentation (iOS, Android, React Native, Web)No app store resubmission required for updatesVisual editor for non-technical usersFeature flag and gradual rollout managementReal-time results and statistical analysisAudience targeting and segmentation
Mobile app conversion rate optimizationGradual feature rollouts to reduce riskOnboarding flow experimentationPersonalized in-app experiencesUI/UX testing without developer bottlenecks
Mobile-first consumer appsE-commerce and retail brandsMedia and entertainment companiesFinancial services appsEnterprise product teams
