Taplytics

Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-driven decisions that minimize deployment risk. With support for multiple platforms including iOS, Android, React Native, and web applications, Taplytics provides cross-platform consistency for organizations managing complex digital ecosystems. The company positions itself at the intersection of product development, analytics, and customer experience optimization, offering real-time analytics and sophisticated user segmentation capabilities that enable personalized experiences at scale. Taplytics differentiates itself through enterprise-grade reliability combined with developer-friendly implementation, making it accessible to both fast-growing startups seeking to establish experimentation cultures and established enterprises looking to modernize their product development practices. The platform's SDK-first approach ensures seamless integration into existing development workflows, while its visual editor and no-code options democratize experimentation capabilities across technical and non-technical team members. As part of the broader shift toward continuous delivery and DevOps practices, Taplytics addresses the growing market demand for feature management solutions that reduce deployment risk while accelerating innovation velocity. The platform enables progressive rollouts, instant feature rollbacks, and targeted feature releases based on user attributes, making it an essential tool for organizations practicing modern software development methodologies. By bridging the gap between development, product management, and marketing teams, Taplytics facilitates cross-functional collaboration and alignment around measurable product outcomes.