Enables mobile-first brands to deliver personalized, data-driven customer experiences across multiple channels through integrated marketing automation, A/B testing, and analytics capabilities that optimize engagement and retention.
Last updated Feb 8, 2026
- Industry
- Mobile Marketing Automation
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $97M
- Revenue Range
- $10M-$50M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- CleverTap
- API Available
- Yes
Market Position
Leading mobile marketing automation platform, now part of CleverTap following 2021 acquisition
Overview
Leanplum is a mobile marketing automation and customer engagement platform that was founded in 2012. The company specializes in helping mobile-first brands deliver personalized, multi-channel customer experiences through features like A/B testing, push notifications, in-app messaging, email, and app inbox messaging. Leanplum's platform combines mobile analytics with marketing automation to enable brands to optimize user engagement and retention throughout the customer lifecycle. In May 2021, Leanplum was acquired by CleverTap, a customer engagement and retention platform, in a deal that combined two major players in the mobile marketing space. The acquisition created a unified platform serving over 1,200 brands globally. Prior to the acquisition, Leanplum had established itself as a significant player in the mobile marketing automation space, competing with platforms like Braze, Airship, and Iterable, with a focus on providing sophisticated personalization and optimization capabilities for mobile-first companies across various industries including retail, media, entertainment, and financial services.
Products & Features
Mobile A/B Testing
Multivariate testing platform for optimizing app experiences, messaging, and user flows
Push Notifications
Personalized push notification campaigns with advanced targeting and scheduling
In-App Messaging
Contextual in-app messages triggered by user behavior and lifecycle stage
Email Marketing
Integrated email campaigns coordinated with mobile messaging channels
App Inbox
Persistent message center within mobile apps for important communications
Mobile Analytics
Real-time analytics and user behavior tracking for mobile apps
Personalization Engine
AI-powered personalization for delivering tailored content and experiences
Automation Workflows
Lifecycle marketing automation with trigger-based campaigns
Key Features
Multi-channel campaign orchestrationReal-time personalizationAdvanced A/B and multivariate testingBehavioral targeting and segmentationLifecycle marketing automationCross-channel analytics and attributionDynamic content optimizationPredictive analytics
Use Cases
Mobile app user onboarding optimizationCart abandonment recovery campaignsRe-engagement and win-back campaignsPersonalized product recommendationsLoyalty program engagementEvent-driven transactional messagingUser retention and churn preventionCross-sell and upsell campaigns
Customer Segments
E-commerce and retailMedia and entertainmentTravel and hospitalityFinancial servicesGamingOn-demand servicesHealth and fitness