Leanplum

A well-regarded mobile marketing platform known for A/B testing and personalization, now integrated into CleverTap's broader engagement suite

Leanplum is a mobile marketing and customer engagement platform founded in 2012, designed to help brands deliver personalized experiences across mobile and digital channels. The platform combines A/B testing, messaging automation, push notifications, in-app messaging, email, and app inbox capabilities into a unified solution, enabling marketers to optimize user journeys and drive retention at scale. Leanplum built a strong reputation among mobile-first companies for its robust experimentation capabilities and real-time personalization engine. The company attracted a significant customer base across industries including media, entertainment, retail, and financial services, working with brands such as Tinder, Grab, and Macy's. Leanplum raised over $98 million in venture funding before being acquired by CleverTap, a leading mobile engagement and retention platform, in March 2022. The acquisition was positioned as a strategic move to combine Leanplum's A/B testing and personalization strengths with CleverTap's analytics and segmentation capabilities. Following the acquisition, Leanplum's technology and team were integrated into CleverTap's broader platform. The Leanplum brand has been progressively absorbed into CleverTap's product suite, with CleverTap positioning the combined offering as a more comprehensive mobile lifecycle and engagement solution. While the Leanplum name still appears in some contexts, it effectively operates as part of CleverTap's unified platform rather than as a fully independent product.