Braintree
D · Extended EcosystemAcquired by PayPal Holdings, Inc.Provides businesses with a complete payment platform featuring easy integration, multiple payment methods, and robust developer tools to accept payments globally across web and mobile channels.
Last updated Feb 8, 2026
- Industry
- Payment Processing (FinTech, not AdTech)
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 201-500
- Funding
- $69M
- Revenue Range
- $10M-$50M
- Stock Symbol
- NASDAQ:PAY
- Parent Company
- PayPal Holdings, Inc.
- API Available
- Yes
Market Position
Leading payment processor owned by PayPal, focused on developer-friendly payment solutions
Overview
Braintree is a full-stack payment platform that provides businesses with the ability to accept, process, and split payments online and through mobile applications. Originally founded as an independent payment processor, Braintree was acquired by PayPal in 2013 and operates as a subsidiary focused on serving developers and businesses that need flexible payment solutions. The company is known for its developer-friendly APIs and comprehensive payment processing capabilities including credit cards, PayPal, Venmo, Apple Pay, Google Pay, and other digital wallets. Contrary to the provided summary, Braintree is NOT an AdTech or AI/ML platform for advertising technology. It is a payment processing and financial technology (FinTech) company that enables merchants to accept online and mobile payments. While Braintree may serve some AdTech companies as customers who need payment processing, its core business is payment infrastructure, not advertising technology, data processing, or analytics for the AdTech industry. The company's significance lies in the payments and e-commerce ecosystem, not the AdTech ecosystem.
Products & Features
Braintree Direct
Core payment processing platform with customizable checkout experiences
Braintree Marketplace
Payment solution for marketplace businesses with sub-merchant management and payment splitting
Braintree Auth
Secure authentication and fraud protection tools
Braintree Control Panel
Dashboard for managing transactions, settlements, and disputes
Key Features
Multiple payment methods supportRecurring billing and subscriptionsFraud protection toolsGlobal payment acceptanceMobile SDKsVault for secure payment storageAdvanced fraud toolsData portability
Use Cases
E-commerce payment processingSubscription and recurring billingMarketplace payment splittingMobile app paymentsOn-demand services payment processing
Customer Segments
E-commerce businessesMarketplacesSaaS companiesOn-demand servicesMobile app developersSubscription businesses