Depop

Leading social shopping platform for Gen Z fashion resale

Depop is a peer-to-peer social shopping platform that combines elements of e-commerce marketplaces with social media aesthetics, primarily focused on buying and selling secondhand fashion and vintage clothing. Founded in 2011 in London, the platform became particularly popular among Gen Z users who use it to discover unique fashion items, build personal brands as sellers, and participate in sustainable fashion practices. The app's Instagram-like interface allows users to follow sellers, like items, and curate personalized feeds, creating a community-driven shopping experience that differentiates it from traditional resale platforms. In June 2021, Depop was acquired by Etsy for approximately $1.6 billion, marking one of the largest acquisitions in the resale fashion space. Following the acquisition, Depop continues to operate as a standalone marketplace under Etsy's ownership, maintaining its distinct brand identity and community-focused approach. The platform operates primarily in the UK and US markets, with millions of active users and a strong presence among younger demographics seeking sustainable and affordable fashion alternatives. As a subsidiary of Etsy, Depop benefits from additional resources and infrastructure while preserving its unique social commerce model that has made it a leader in the Gen Z resale market.