Depop provides a social, mobile-first marketplace where individuals can buy and sell unique fashion items while building personal brands and participating in a sustainable fashion community.
Last updated Feb 8, 2026
Leading social shopping app for Gen Z fashion resale with strong community focus
Depop is a social shopping marketplace app that combines elements of e-commerce, social media, and peer-to-peer selling, primarily focused on fashion resale. Founded in 2011, the platform has become particularly popular among Gen Z users who buy and sell unique, vintage, and pre-owned clothing and accessories. While not a traditional AdTech company, Depop operates within the broader digital commerce ecosystem and has developed its own advertising capabilities to help sellers promote their items and reach buyers within the app. In June 2021, Depop was acquired by Etsy for approximately $1.6 billion, marking one of the largest acquisitions in the fashion resale space. The platform has grown to millions of users globally, with strong presence in the UK, US, Australia, and Italy. Depop's business model centers on taking a commission from each sale (typically 10%) plus payment processing fees. The company has positioned itself at the intersection of sustainable fashion, social commerce, and community-driven retail, differentiating itself from traditional e-commerce platforms through its Instagram-like interface and emphasis on individual seller brands and creative expression.
Mobile-first social shopping platform for buying and selling fashion items with Instagram-like interface
Integrated payment processing system handling transactions between buyers and sellers
Features for sellers including listing creation, inventory management, and buyer communication
Paid promotion feature allowing sellers to increase visibility of their items to potential buyers