CleverTap

CleverTap enables brands to increase customer lifetime value through real-time, personalized omnichannel engagement powered by unified customer data and AI-driven insights, with a focus on mobile-first experiences.

clevertap.comMountain View, California, United StatesFounded 2013

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 13, 2026

Industry: Mobile Marketing Automation / Customer Engagement Platform
Business Model: SaaS
Target Market: Mid-Market and Enterprise
Employee Count: 501-1000
Funding: $196M
Revenue Range: $50M-$100M
Stock Symbol: N/A
API Available: Yes

Marketing Automation Customer Engagement Mobile Marketing

Market Position

Leading mobile-first customer engagement platform with strong presence in emerging markets and mobile-centric industries

Overview

CleverTap is a customer engagement and retention platform founded in 2013 that helps mobile-first brands deliver personalized experiences across multiple channels. The platform combines analytics, segmentation, and omnichannel messaging capabilities to enable businesses to understand user behavior and orchestrate targeted campaigns across push notifications, in-app messages, email, SMS, WhatsApp, and web channels. CleverTap serves over 2,000 brands globally across industries including e-commerce, gaming, media, financial services, and travel. As a key player in the marketing technology and customer engagement space, CleverTap competes in the mobile marketing automation and customer data platform segments. The company has raised significant venture capital funding and expanded globally with offices across North America, Europe, and Asia-Pacific. CleverTap's platform is particularly strong in mobile-first markets and is recognized for its real-time analytics, AI-powered insights, and ability to handle large-scale data processing for high-volume consumer applications.

Products & Features

Analytics

Real-time user analytics and behavioral insights with cohort analysis and funnel tracking

Segmentation

Advanced user segmentation based on behavior, demographics, and custom attributes

Campaigns

Omnichannel campaign orchestration across push, in-app, email, SMS, and WhatsApp

Journeys

Visual workflow builder for creating automated, multi-step customer journeys

RenderMax

Personalization engine for dynamic content rendering based on user preferences

Uninstall Tracking

Track and analyze app uninstalls to understand churn patterns

TesseractDB

Proprietary database technology for real-time data processing at scale

Key Features

Real-time user analytics and segmentationOmnichannel messaging (push, in-app, email, SMS, WhatsApp, web push)AI-powered predictive analytics and recommendationsVisual journey builder with automationA/B and multivariate testingPersonalization engineUninstall trackingCohort analysisProduct analyticsGeofencing and location-based targeting

Use Cases

Mobile app user engagement and retentionE-commerce cart abandonment recoveryGaming player lifecycle managementFinancial services customer onboardingMedia and entertainment content recommendationsTravel and hospitality booking optimizationRetail omnichannel personalizationSubscription renewal and upsell campaigns

Customer Segments

E-commerce and retailGaming and entertainmentFinancial services and fintechMedia and streamingTravel and hospitalityFood delivery and quick commerceEdTechHealthcare and wellness apps

Connections

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