CleverTap enables brands to increase customer lifetime value through real-time, personalized omnichannel engagement powered by unified customer data and AI-driven insights, with a focus on mobile-first experiences.
Last updated Feb 8, 2026
Leading mobile-first customer engagement platform with strong presence in emerging markets and mobile-centric industries
CleverTap is a customer engagement and retention platform founded in 2013 that helps mobile-first brands deliver personalized experiences across multiple channels. The platform combines analytics, segmentation, and omnichannel messaging capabilities to enable businesses to understand user behavior and orchestrate targeted campaigns across push notifications, in-app messages, email, SMS, WhatsApp, and web channels. CleverTap serves over 2,000 brands globally across industries including e-commerce, gaming, media, financial services, and travel. As a key player in the marketing technology and customer engagement space, CleverTap competes in the mobile marketing automation and customer data platform segments. The company has raised significant venture capital funding and expanded globally with offices across North America, Europe, and Asia-Pacific. CleverTap's platform is particularly strong in mobile-first markets and is recognized for its real-time analytics, AI-powered insights, and ability to handle large-scale data processing for high-volume consumer applications.
Real-time user analytics and behavioral insights with cohort analysis and funnel tracking
Advanced user segmentation based on behavior, demographics, and custom attributes
Omnichannel campaign orchestration across push, in-app, email, SMS, and WhatsApp
Visual workflow builder for creating automated, multi-step customer journeys
Personalization engine for dynamic content rendering based on user preferences
Track and analyze app uninstalls to understand churn patterns
Proprietary database technology for real-time data processing at scale