CleverTap

Unicorn-status mobile-first customer engagement platform with strong presence in emerging markets and a growing enterprise footprint globally

CleverTap is a leading customer lifecycle and engagement platform founded in 2013, purpose-built for mobile-first businesses. The platform enables brands to analyze user behavior in real time, segment audiences with precision, and deliver personalized communications across push notifications, in-app messages, SMS, email, WhatsApp, and web channels — all from a unified dashboard. Its AI-powered capabilities, including predictive segmentation and automated journey orchestration, allow marketers to act on insights without relying heavily on engineering resources. Headquartered in Mountain View, California, with significant operations in Mumbai, India, CleverTap serves over 2,000 customers globally, including major brands like Disney+ Hotstar, Domino's, Vodafone, and Air Asia. The company has positioned itself as a strong alternative to fragmented MarTech stacks by consolidating analytics, engagement, and experimentation into a single platform, reducing the need for multiple point solutions. It is particularly dominant in emerging markets across Asia, the Middle East, and Africa. In the broader AdTech and MarTech ecosystem, CleverTap competes with platforms like Braze, MoEngage, and Iterable. The company has raised over $260 million in funding and reached unicorn status in 2022 with a valuation exceeding $1 billion. Its focus on mobile-first engagement, real-time data processing, and AI-driven automation makes it a significant player for consumer apps and digital businesses seeking to improve retention and lifetime value.