CleverTap
D · Extended EcosystemCleverTap enables brands to increase customer lifetime value through real-time, personalized omnichannel engagement powered by unified customer data and AI-driven insights, with a focus on mobile-first experiences.
Last updated Feb 8, 2026
- Industry
- Mobile Marketing Automation / Customer Engagement Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $196M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading mobile-first customer engagement platform with strong presence in emerging markets and mobile-centric industries
Overview
CleverTap is a customer engagement and retention platform founded in 2013 that helps mobile-first brands deliver personalized experiences across multiple channels. The platform combines analytics, segmentation, and omnichannel messaging capabilities to enable businesses to understand user behavior and orchestrate targeted campaigns across push notifications, in-app messages, email, SMS, WhatsApp, and web channels. CleverTap serves over 2,000 brands globally across industries including e-commerce, gaming, media, financial services, and travel. As a key player in the marketing technology and customer engagement space, CleverTap competes in the mobile marketing automation and customer data platform segments. The company has raised significant venture capital funding and expanded globally with offices across North America, Europe, and Asia-Pacific. CleverTap's platform is particularly strong in mobile-first markets and is recognized for its real-time analytics, AI-powered insights, and ability to handle large-scale data processing for high-volume consumer applications.
Products & Features
Analytics
Real-time user analytics and behavioral insights with cohort analysis and funnel tracking
Segmentation
Advanced user segmentation based on behavior, demographics, and custom attributes
Campaigns
Omnichannel campaign orchestration across push, in-app, email, SMS, and WhatsApp
Journeys
Visual workflow builder for creating automated, multi-step customer journeys
RenderMax
Personalization engine for dynamic content rendering based on user preferences
Uninstall Tracking
Track and analyze app uninstalls to understand churn patterns
TesseractDB
Proprietary database technology for real-time data processing at scale
Key Features
Real-time user analytics and segmentationOmnichannel messaging (push, in-app, email, SMS, WhatsApp, web push)AI-powered predictive analytics and recommendationsVisual journey builder with automationA/B and multivariate testingPersonalization engineUninstall trackingCohort analysisProduct analyticsGeofencing and location-based targeting
Use Cases
Mobile app user engagement and retentionE-commerce cart abandonment recoveryGaming player lifecycle managementFinancial services customer onboardingMedia and entertainment content recommendationsTravel and hospitality booking optimizationRetail omnichannel personalizationSubscription renewal and upsell campaigns
Customer Segments
E-commerce and retailGaming and entertainmentFinancial services and fintechMedia and streamingTravel and hospitalityFood delivery and quick commerceEdTechHealthcare and wellness apps