AB Tasty

Leading European experimentation and personalization platform with strong global presence

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management platforms, founded in 2009. The company provides a unified platform that enables businesses to optimize digital experiences through A/B testing, multivariate testing, personalization, and progressive feature rollouts. AB Tasty serves over 1,000 brands worldwide across various industries including e-commerce, media, travel, and financial services. The platform combines experimentation, personalization, and feature management capabilities into a single solution, allowing marketing, product, and engineering teams to collaborate on optimizing user experiences. AB Tasty positions itself in the conversion rate optimization (CRO) and digital experience optimization space rather than traditional advertising technology, though it plays a crucial role in the broader digital marketing ecosystem. The company has established a strong presence in Europe and North America, competing with players like Optimizely, VWO, and Adobe Target.