AB Tasty

Global leader in AI-powered experimentation and feature management, with strong presence in Europe and growing footprint in North America

AB Tasty is a Paris-based global leader in AI-powered experimentation, personalization, and feature management, founded in 2013. The company provides a comprehensive platform that enables marketing, product, and engineering teams to run A/B tests, deploy personalized experiences, and manage feature flags at scale — all from a single unified interface. Its solutions are designed to reduce risk in digital product releases while maximizing revenue and customer engagement across web, mobile, and other digital channels. The platform combines experimentation (A/B, multivariate, and split testing), behavioral targeting, AI-driven personalization, and feature flagging into one cohesive product suite. AB Tasty serves a broad range of industries including e-commerce, retail, media, travel, and financial services, with clients ranging from mid-market companies to global enterprises. The company has established a strong presence in Europe and North America, positioning itself as a credible alternative to legacy optimization tools with a more modern, integrated approach. In the AdTech and MarTech ecosystem, AB Tasty occupies a strategic position at the intersection of conversion rate optimization (CRO), product experimentation, and customer experience management. Having raised over $40 million in funding — including a notable round led by Partech Partners — the company has invested heavily in AI capabilities and global expansion. Its ability to unify marketing and engineering workflows within a single platform differentiates it from point solutions and positions it competitively against players like Optimizely, VWO, and LaunchDarkly.