Google Optimize

Google Optimize was a comprehensive website optimization and experimentation platform developed by Google as part of its Marketing Platform suite. Launched to democratize A/B testing and personalization capabilities, it enabled businesses of all sizes to conduct controlled experiments on their web properties without requiring extensive technical resources. The platform seamlessly integrated with Google Analytics, allowing marketers and product teams to leverage existing analytics data to create targeted experiments and measure their impact on key business metrics. The tool provided both a free version (Google Optimize) and an enterprise version (Google Optimize 360) that catered to different organizational needs. Users could test multiple variations of web pages, create personalized experiences for different audience segments, and utilize visual editors to make changes without coding knowledge. The platform supported various experiment types including A/B tests, multivariate tests, redirect tests, and personalization campaigns. However, Google announced the discontinuation of Google Optimize in September 2023, marking the end of its free experimentation tool offering as the company shifted focus to its Google Analytics 4 platform and encouraged users to migrate to alternative solutions.