Heap automatically captures all user interactions without manual tracking code, enabling retroactive analysis and comprehensive understanding of customer behavior to optimize digital experiences and drive business outcomes.
Last updated Feb 8, 2026
- Industry
- Product Analytics / Digital Experience Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 201-500
- Funding
- $205M
- Revenue Range
- $50M-$250M
- Stock Symbol
- NASDAQ:SYMBOL
- Parent Company
- Contentsquare
- API Available
- Yes
Market Position
Leading product analytics platform known for automatic event tracking, now part of Contentsquare's digital experience suite
Overview
Heap is a digital insights platform that provides automated analytics and user behavior tracking for web and mobile applications. Rather than being a traditional AdTech platform, Heap operates in the product analytics and customer data space, offering automatic event tracking that captures all user interactions without requiring manual instrumentation. The platform enables businesses to understand user behavior, optimize conversion funnels, and improve product experiences through retroactive analysis and session replay capabilities. Heap was acquired by Contentsquare in September 2023, integrating its capabilities into Contentsquare's broader digital experience analytics platform. The company serves mid-market to enterprise customers across various industries including e-commerce, SaaS, and financial services. While sometimes categorized adjacent to MarTech/AdTech due to its analytics capabilities, Heap is more accurately positioned as a product analytics and digital experience platform that helps companies optimize their digital properties and understand customer journeys.
Products & Features
Heap Analytics
Automatic event tracking and product analytics platform that captures all user interactions
Session Replay
Visual playback of user sessions to understand behavior and identify friction points
Conversion Funnels
Analysis tools to track and optimize user conversion paths
Data Science Tools
Advanced analytics including path analysis, retention analysis, and behavioral cohorts
Heap Connect
Data pipeline for syncing Heap data to data warehouses and other tools
Key Features
Automatic event capture without manual taggingRetroactive analytics on historical dataSession replay and heatmapsMulti-touch attributionUser segmentation and cohort analysisConversion funnel optimizationCross-platform tracking (web and mobile)Data governance and privacy controls
Use Cases
Product optimization and feature adoption trackingConversion rate optimizationUser journey mapping and analysisA/B testing and experimentationCustomer retention analysisMarketing campaign attributionMobile app analyticsE-commerce funnel optimization
Customer Segments
SaaS companiesE-commerce businessesFinancial servicesMedia and entertainmentHealthcare technologyB2B software companiesMobile app developers