Heap

A leading product analytics platform known for its autocapture technology, now operating as part of Contentsquare's digital experience intelligence suite

Heap is a product analytics and digital insights platform founded in 2013 that revolutionized the way companies understand user behavior by introducing automatic event capture. Unlike traditional analytics tools that require engineers to manually instrument tracking code for each event, Heap automatically records every click, tap, swipe, form submission, and page view from the moment it is installed — allowing teams to retroactively analyze any user interaction without having to anticipate what data they would need in advance. Heap's platform serves product managers, UX researchers, data analysts, and growth teams at companies ranging from mid-market to enterprise. Its core capabilities include funnel analysis, session replay, heatmaps, user journey mapping, and behavioral cohort analysis. The platform is designed to democratize data access across organizations, enabling non-technical stakeholders to answer product questions without relying on engineering resources. Heap also offers Heap Connect, a data pipeline feature that syncs behavioral data into data warehouses like Snowflake and BigQuery. In September 2023, Heap was acquired by Contentsquare, a leading digital experience analytics platform, for an undisclosed sum. The acquisition brought together Heap's behavioral product analytics capabilities with Contentsquare's experience analytics, session replay, and voice-of-customer tools, creating a more comprehensive digital experience intelligence platform. Heap continues to operate as a distinct product and brand under Contentsquare's ownership, expanding the combined company's reach across the product analytics and customer experience analytics markets.