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AT Internet was acquired by Piano.
Brief
AT Internet

AT Internet

AT Internet provided enterprises with high-quality, privacy-compliant digital analytics built on first-party data, offering unsampled insights and strong GDPR alignment tailored for European markets.

atinternet.comBordeaux, Nouvelle-Aquitaine, FranceFounded 1996

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Digital Analytics
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
$1.5M
Revenue Range
$20M-$50M
Parent Company
Piano
API Available
Yes
Market Position

Leading European digital analytics provider, now operating as Piano Analytics under Piano's ownership

Overview

AT Internet was a French digital analytics company founded in 1996 in Bordeaux, France, that established itself as one of Europe's premier web and digital analytics platforms. The company offered a comprehensive suite of analytics tools designed to help organizations measure, analyze, and optimize their digital performance across websites, mobile apps, and other digital touchpoints. AT Internet was particularly well-regarded for its commitment to data quality, first-party data collection, and privacy compliance — values that resonated strongly in the European market where GDPR and data sovereignty concerns are paramount. The company served a broad range of enterprise clients across media, e-commerce, finance, and telecommunications sectors, competing directly with global players like Adobe Analytics and Google Analytics. AT Internet differentiated itself through its European heritage, strong regulatory compliance posture, and a focus on providing raw, unsampled data to its clients. Its Piano Analytics product line became a flagship offering, combining behavioral analytics with audience insights and content performance measurement. In 2021, AT Internet was acquired by Piano, a US-based digital experience and subscription analytics platform, and was subsequently rebranded as Piano Analytics. The acquisition allowed Piano to significantly expand its analytics capabilities and European market presence. While the AT Internet brand has been phased out in favor of the Piano Analytics identity, the underlying technology and team continue to operate as a core part of Piano's product portfolio, serving enterprise clients globally.

Products & Features

Piano Analytics (formerly AT Internet Analytics Suite)

Core digital analytics platform for measuring website and app performance with unsampled data

Data Query

API-based data extraction tool allowing users to pull raw analytics data into external systems

Analyzer

Advanced reporting and visualization interface for exploring digital performance metrics

Tag Composer

Tag management and data collection configuration tool

Audience Manager

Audience segmentation and analysis tool for understanding visitor behavior and profiles

Key Features
Unsampled, high-quality first-party data collectionGDPR and ePrivacy compliance by designReal-time analytics dashboardsCross-device and cross-platform trackingAdvanced segmentation and audience analysisOpen API for data export and integrationCustom dimensions and metricsContent performance analyticsServer-side tagging support
Use Cases
Website and mobile app performance measurementContent and editorial performance analysis for media companiesE-commerce conversion funnel optimizationAudience segmentation for personalizationRegulatory-compliant analytics for European enterprisesCross-channel digital journey analysis
Customer Segments
Media and publishing companiesE-commerce and retailFinancial servicesTelecommunicationsGovernment and public sectorTravel and hospitality

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