Matomo

Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations with full control over their data while respecting user privacy. Founded in 2007, Matomo offers a powerful alternative to proprietary analytics solutions like Google Analytics, emphasizing data ownership, privacy compliance, and transparency. The platform is used by over 1 million websites across 190+ countries, including governments, enterprises, and small businesses that prioritize data sovereignty and GDPR compliance. Matomo delivers comprehensive analytics capabilities including visitor tracking, conversion optimization, heatmaps, session recordings, A/B testing, and custom reporting. The platform can be self-hosted on-premise or used as a cloud service, giving organizations flexibility in how they manage their analytics infrastructure. With its commitment to privacy-by-design principles and compliance with regulations like GDPR, CCPA, and HIPAA, Matomo has positioned itself as the ethical analytics choice for organizations worldwide. The company operates under a dual-model approach: offering the core analytics platform as free open-source software while providing premium features, cloud hosting, and enterprise support as paid services. This model has enabled Matomo to build a sustainable business while maintaining its commitment to open-source principles and user privacy.