Matomo
Wellington, New Zealand · Founded 2007
11-50 employees · bootstrapped
Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations with full control over their data while respecting user privacy. Founded in 2007, Matomo offers a powerful alternative to proprietary analytics solutions like Google Analytics, emphasizing data ownership, privacy compliance, and transparency. The platform is used by over 1 million websites across 190+ countries, including governments, enterprises, and small businesses that prioritize data sover...
Where they sit
Stack tier: Infrastructure & Data (B)
Matomo is the leading open-source web analytics platform and the primary privacy-focused alternative to Google Analytics. With over 1 million websites using the platform globally, Matomo holds a strong position in the privacy-centric analytics market, particularly among European organizations, government agencies, and enterprises requiring data sovereignty. The platform has gained significant momentum following increased privacy regulations and concerns about third-party data sharing.