ObservePoint
ObservePoint automates the auditing and validation of digital analytics implementations to ensure data accuracy, compliance, and reliability, eliminating manual testing and preventing costly data quality issues.
Last updated May 11, 2026 by jonholm
- Industry
- Data Governance and Analytics Quality Assurance
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $77.5M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading provider of automated analytics auditing and data governance solutions
Overview
ObservePoint is a leading provider of automated data governance and quality assurance solutions for digital analytics and marketing technology. Founded in 2010, the company specializes in helping organizations ensure the accuracy, reliability, and compliance of their data collection across websites, mobile apps, and other digital properties. Their platform automatically audits and validates analytics implementations, tag management systems, and marketing pixels to identify data discrepancies, broken tags, and privacy compliance issues. ObservePoint serves as a critical infrastructure layer in the MarTech and AdTech ecosystem, enabling enterprises to trust their data and make confident decisions based on accurate analytics. The company's solutions address the growing complexity of digital data collection, where organizations often deploy dozens or hundreds of tags and tracking technologies across their digital properties. By automating the quality assurance process, ObservePoint helps companies reduce manual auditing efforts, prevent data loss, maintain regulatory compliance, and optimize their marketing technology investments. The platform is particularly valuable for large enterprises with complex digital ecosystems and strict data governance requirements.
Products & Features
Journey Mapping
Automated web journey auditing that simulates user paths across websites to validate tag implementations and data collection
Tag Governance
Continuous monitoring and validation of marketing tags, analytics implementations, and tracking pixels
Privacy Compliance
Automated scanning and monitoring to ensure compliance with privacy regulations like GDPR, CCPA, and cookie consent requirements
Data Quality Assurance
Validation of data accuracy and consistency across analytics platforms and marketing technologies
Web Audits
Comprehensive scanning of websites to identify all tags, technologies, and data collection points
Key Features
Automated tag auditing and validationPrivacy and compliance monitoringMulti-platform data quality checksScheduled and on-demand auditsCustom rule creation and validationAlerting and notificationsHistorical trend analysisTag inventory managementJourney-based testingAPI access for integrations
Use Cases
Validating analytics implementation accuracy before and after website updatesEnsuring privacy compliance across digital propertiesAuditing tag management system implementationsMonitoring data quality across multiple analytics platformsIdentifying broken or misconfigured marketing tagsMaintaining data governance standards across enterprise organizationsReducing data loss from implementation errorsOptimizing marketing technology stack performance
Customer Segments
Enterprise retailers and e-commerce companiesFinancial services institutionsHealthcare organizationsTravel and hospitality companiesMedia and entertainment companiesTechnology companiesDigital agencies managing client implementations
Connections