Webtrekk

Webtrekk is a European analytics and Customer Data Platform (CDP) provider that has established itself as a leading solution for privacy-compliant data management and marketing analytics. Founded in Germany, the company specializes in helping organizations collect, unify, and activate customer data while maintaining strict adherence to European data protection regulations, particularly GDPR. Webtrekk's platform combines web analytics, mobile app tracking, and customer data platform capabilities into a unified system that enables marketers and data analysts to make data-driven decisions without compromising on privacy standards. The company serves enterprise and mid-market clients across various industries including e-commerce, media, finance, and telecommunications, providing them with tools to understand customer journeys, optimize marketing campaigns, and deliver personalized experiences. With a strong focus on data sovereignty and regulatory compliance, Webtrekk has positioned itself as a privacy-first alternative to global analytics platforms like Google Analytics and Adobe Analytics. The platform's emphasis on first-party data collection, consent management, and transparent data processing has made it particularly appealing to European organizations that prioritize customer privacy and regulatory compliance. Webtrekk's solution architecture allows businesses to maintain full control over their customer data while leveraging advanced analytics and segmentation capabilities to drive marketing effectiveness and customer engagement.