Webtrekk

Leading European privacy-compliant analytics and CDP provider

Webtrekk is a European analytics and Customer Data Platform (CDP) provider founded in Germany that specializes in privacy-compliant data management and marketing analytics. The company has established itself as a leading solution for organizations seeking to collect, unify, and activate customer data while maintaining strict adherence to European data protection regulations, particularly GDPR. Webtrekk's platform combines web analytics, mobile app tracking, and customer data platform capabilities to provide a comprehensive view of customer interactions across digital touchpoints. In 2019, Webtrekk was acquired by Mapp Digital, a marketing cloud provider, and the combined entity operates under the Mapp brand while maintaining Webtrekk's strong reputation in the European market. The platform serves primarily enterprise and mid-market clients across various industries including retail, media, finance, and travel. Webtrekk's significance in the AdTech ecosystem lies in its focus on privacy-first analytics and its ability to provide powerful customer insights without compromising data protection standards, making it particularly attractive to European organizations navigating complex regulatory requirements.