Crazy Egg

Established player in visual website analytics with strong brand recognition in the SMB segment

Crazy Egg is a website optimization and analytics platform founded in 2005 that specializes in visual analytics tools, particularly heatmaps, to help businesses understand user behavior on their websites. The company provides a suite of tools including heatmaps, scroll maps, click reports, A/B testing, and session recordings that enable website owners and marketers to visualize how visitors interact with their web pages. While not strictly an AdTech company, Crazy Egg operates in the adjacent MarTech and conversion optimization space, serving as a critical tool for businesses looking to improve website performance, user experience, and conversion rates. Crazy Egg targets small to mid-sized businesses and digital marketers who need accessible, visual analytics tools without the complexity of enterprise-level platforms. The company has established itself as a user-friendly alternative to more complex analytics solutions, with a focus on actionable insights that can be quickly implemented. Founded by Neil Patel and Hiten Shah, Crazy Egg has become a well-recognized brand in the website optimization space, competing with tools like Hotjar, Mouseflow, and various features within larger analytics platforms.