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Crazy Egg

Crazy Egg

Website Analytics and Conversion Optimizationcrazyegg.com

Crazy Egg makes website optimization accessible through visual analytics tools that show exactly how visitors interact with websites, enabling data-driven decisions to improve conversions without requiring technical expertise.

Last updated Jun 23, 2026

Founded
2005
HQ
Los Angeles, California, United States
Connections
19

At a glance

Employees
11-50
Funding
$11M
Revenue
$5M-$20M
10integrations9competitors
Data & AnalyticsMarketing AnalyticsVerification & Measurement

About

Established player in visual website analytics with strong brand recognition in the SMB segment

Crazy Egg is a website optimization and analytics platform founded in 2005 that specializes in visual analytics tools, particularly heatmaps, to help businesses understand user behavior on their websites. The company provides a suite of tools including heatmaps, scroll maps, click reports, A/B testing, and session recordings that enable website owners and marketers to visualize how visitors interact with their web pages. While not strictly an AdTech company, Crazy Egg operates in the adjacent MarTech and conversion optimization space, serving as a critical tool for businesses looking to improve website performance, user experience, and conversion rates. Crazy Egg targets small to mid-sized businesses and digital marketers who need accessible, visual analytics tools without the complexity of enterprise-level platforms. The company has established itself as a user-friendly alternative to more complex analytics solutions, with a focus on actionable insights that can be quickly implemented. Founded by Neil Patel and Hiten Shah, Crazy Egg has become a well-recognized brand in the website optimization space, competing with tools like Hotjar, Mouseflow, and various features within larger analytics platforms.

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Heatmaps

    Visual representations of where users click, move, and interact on web pages

  • Scroll Maps

    Shows how far down the page visitors scroll before leaving

  • Confetti Reports

    Segments clicks by referral source, search terms, and other variables

  • A/B Testing

    Test different versions of web pages to optimize conversions

  • Recordings

    Session replay functionality to watch individual user sessions

  • Snapshots

    Historical data capture of user behavior over time

  • Errors Tracking

    Identifies JavaScript errors affecting user experience

Key features

Visual heatmap analyticsClick tracking and analysisScroll depth trackingSession recordingsA/B testing capabilitiesMobile and responsive design trackingEasy implementation with single code snippetSegmentation by traffic sourceWYSIWYG editor for page modifications

Use cases

E-commerce conversion rate optimizationLanding page optimizationWebsite redesign validationUser experience improvementForm completion analysisContent engagement measurementMobile user behavior analysisCall-to-action placement optimization

Customer segments

Small businessesE-commerce companiesDigital marketing agenciesSaaS companiesContent publishersMid-market enterprisesConversion rate optimization specialistsWeb designers and developers

Tech & specs

Technology stack

JavaScriptCloud infrastructureReal-time data processingBrowser-based tracking technology

Security & compliance

GDPRCCPAPrivacy Shield

Deployment

Cloud

API

Limited

Explore further

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