Smartlook

Established player in the qualitative analytics and session replay market, now part of Cisco's observability suite

Smartlook is a product analytics and user behavior platform that combines session recordings, heatmaps, event tracking, and conversion funnels to help businesses understand how users interact with their digital products. The platform serves web and mobile applications, offering both qualitative insights through session replays and quantitative data through analytics dashboards. Founded in the Czech Republic, Smartlook has grown to serve thousands of customers globally across various industries including e-commerce, SaaS, and mobile applications. In 2023, Smartlook was acquired by Cisco Systems and integrated into their Full-Stack Observability portfolio, operating as part of Cisco's broader strategy to provide end-to-end visibility across applications and infrastructure. As a Cisco subsidiary, Smartlook continues to operate as a distinct product while benefiting from Cisco's enterprise reach and resources. The platform maintains its focus on helping product teams, UX designers, and marketers optimize user experiences through detailed behavioral insights. Smartlook differentiates itself through its comprehensive approach to user analytics, combining multiple data collection methods in a single platform. The solution supports both web and mobile applications (iOS and Android) with native SDKs, offers privacy-focused features like automatic data masking, and provides integrations with popular tools in the product development and marketing ecosystems.