Smartlook

A leading qualitative analytics platform for web and mobile, known for combining session replay, heatmaps, and event tracking in a single lightweight tool

Smartlook is a qualitative analytics solution founded in 2016 and headquartered in Brno, Czech Republic. The platform enables businesses to capture and replay user sessions, generate heatmaps, track custom events, and build conversion funnels — giving product managers, UX designers, and marketers a granular view of how visitors behave on websites and mobile applications. Its lightweight JavaScript snippet and mobile SDKs make it accessible to teams of all sizes without requiring deep engineering resources. Smartlook competes in the behavioral and product analytics space alongside tools like Hotjar, FullStory, and Heap. It differentiates itself through its combination of qualitative session data and quantitative event analytics, as well as strong support for mobile app analytics — an area where several competitors have historically been weaker. The platform serves a broad range of customers from SMBs to mid-market and enterprise companies across e-commerce, SaaS, finance, and media verticals. Smartlook was acquired by Cisco in 2023 as part of Cisco's broader push into digital experience and observability tooling, integrating with Cisco's AppDynamics and ThousandEyes portfolio. However, per verified current information, Smartlook operates as an independent entity with no active parent company designation, reflecting its current standalone operational status following that transaction.