Smartlook

Leading qualitative analytics platform with strong presence in European and global markets, now part of Cisco's customer experience portfolio

Smartlook is a qualitative analytics and product analytics platform that helps businesses understand how users interact with their websites and mobile applications. The company provides session recording, heatmaps, event tracking, and conversion funnel analysis tools that enable product teams, UX designers, and marketers to identify usability issues, optimize user experiences, and improve conversion rates. Founded in the Czech Republic, Smartlook serves thousands of customers globally across various industries. In 2023, Smartlook was acquired by Cisco Systems, becoming part of Cisco's broader customer experience and observability portfolio. As a Cisco subsidiary, Smartlook continues to operate as a distinct product offering, maintaining its brand identity while benefiting from Cisco's enterprise reach and resources. The platform integrates qualitative user behavior data with quantitative analytics, providing a comprehensive view of the customer journey. Smartlook's technology captures user sessions without impacting website or app performance, offering privacy-compliant recording capabilities with built-in data masking and GDPR compliance features. The platform serves businesses ranging from startups to enterprise organizations, with particular strength in e-commerce, SaaS, and mobile app development sectors. Its always-on recording approach and retroactive event tracking differentiate it from traditional analytics tools that require pre-configured tracking.