Lucky Orange
Lucky Orange makes website optimization accessible by combining heatmaps, session recordings, live chat, and analytics in one intuitive platform, helping businesses quickly identify and fix conversion barriers without technical expertise.
Last updated May 11, 2026
- Industry
- Conversion Rate Optimization and Web Analytics
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Funding
- $0
- API Available
- Yes
Market Position
Mid-tier CRO platform focused on ease-of-use and comprehensive feature set for SMBs
Overview
Lucky Orange is a conversion rate optimization (CRO) and website analytics platform founded in 2010 that helps businesses understand visitor behavior and improve their online performance. The company provides a comprehensive suite of tools including dynamic heatmaps, session recordings, live chat, conversion funnels, form analytics, and visitor polls to help website owners visualize how users interact with their sites. Unlike traditional web analytics platforms that focus primarily on quantitative data, Lucky Orange emphasizes qualitative insights by showing actual user behavior through recordings and visual representations. Positioned in the website optimization and conversion analytics segment of the broader MarTech/AdTech ecosystem, Lucky Orange serves primarily small to mid-sized businesses, e-commerce stores, and digital agencies. The platform differentiates itself through its user-friendly interface and all-in-one approach, making sophisticated analytics accessible to non-technical users. With its focus on actionable insights rather than overwhelming data, Lucky Orange competes in a space alongside tools like Hotjar, Crazy Egg, and FullStory, targeting businesses that want to understand the 'why' behind their website metrics and improve conversion rates without requiring extensive technical expertise.
Products & Features
Dynamic Heatmaps
Visual representations of where visitors click, move, and scroll on web pages to identify engagement patterns
Session Recordings
Replay individual visitor sessions to see exactly how users navigate and interact with the website
Live Chat
Real-time customer support chat with visitor tracking and proactive engagement capabilities
Conversion Funnels
Track and analyze visitor paths through conversion processes to identify drop-off points
Form Analytics
Detailed insights into form field interactions, abandonment rates, and completion times
Visitor Polls
On-site surveys to gather direct feedback from visitors about their experience
Live Visitor Feed
Real-time dashboard showing current visitors, their location, and browsing behavior
Announcements
Targeted on-site messaging to communicate with visitors based on behavior and segments
Key Features
Dynamic heatmaps (click, move, scroll)Session recordings with visitor playbackLive chat with co-browsingConversion funnel analysisForm analytics and abandonment trackingVisitor polls and surveysReal-time visitor dashboardRage click detectionError trackingVisitor segmentationMobile and desktop analyticsOn-site announcements
Use Cases
E-commerce conversion optimizationLanding page optimizationForm completion improvementUser experience researchCustomer support and engagementWebsite redesign validationA/B test hypothesis generationIdentifying technical issues and errorsUnderstanding mobile user behaviorReducing cart abandonment
Customer Segments
E-commerce businessesSaaS companiesDigital marketing agenciesSmall to medium-sized businessesLead generation websitesContent publishersOnline service providersB2B companies
Connections