Qualaroo

Established player in the user feedback and survey software market, focusing on contextual, in-the-moment surveys

Qualaroo is a customer and user feedback software platform that specializes in targeted, contextual surveys delivered through its proprietary Nudge™ technology. The platform enables businesses to gather qualitative insights from website visitors and app users at critical moments in their journey, helping companies understand user intent, identify friction points, and optimize conversion rates. While not a traditional AdTech platform, Qualaroo operates in the adjacent MarTech and customer experience optimization space, providing insights that inform marketing strategies, product development, and user experience improvements. Founded by Sean Ellis (who coined the term 'growth hacking') and KISSmetrics co-founder Hiten Shah, Qualaroo was acquired by ProProfs in 2019. The platform differentiates itself through its non-intrusive survey methodology, advanced targeting capabilities, and AI-powered sentiment analysis. Qualaroo serves businesses ranging from startups to enterprises across various industries, positioning itself as a user research and feedback tool that bridges the gap between quantitative analytics and qualitative user insights.