Qualaroo

Established player in on-site survey and user feedback tools

Qualaroo is a customer and user feedback platform that specializes in collecting qualitative insights through targeted, contextual surveys deployed on websites and mobile applications. The platform enables businesses to understand user behavior, preferences, and pain points through strategically timed micro-surveys (called Nudges) that appear at key moments in the user journey. Originally founded as KISSinsights in 2010 by Sean Ellis and later rebranded to Qualaroo, the company was acquired by ProProfs in 2019 and continues to operate as a distinct product within the ProProfs suite. Qualaroo serves as a user research and feedback tool rather than a traditional advertising technology platform, though it plays a role in the broader MarTech ecosystem by helping companies optimize conversion rates, improve user experience, and gather voice-of-customer data. The platform is particularly valued for its ability to capture feedback at specific touchpoints without disrupting the user experience, making it popular among SaaS companies, e-commerce businesses, and digital product teams. As a ProProfs subsidiary, Qualaroo maintains its brand identity and product offering while benefiting from integration opportunities within the larger ProProfs ecosystem of business software tools.