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Indicative

Indicative

Acquired

New York, NY, United States · Founded 2013

11-50 employees · $6M

Sourced & current · updated Jun 23, 2026Website

Customer analytics platform that was acquired by Jebbit in 2021, providing behavioral analytics and customer journey insights for product and marketing teams.

Where they sit

Stack tier: Marketing Technology (C)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Mid-market customer behavioral analytics platform with a freemium model, positioned as a more accessible alternative to enterprise tools like Amplitude and Mixpanel

Ownership

Parent: mParticle

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Jun 23, 2026. Not a static screenshot.