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Dynamic Yield

Acquired

New York, New York, United States · Founded 2011

201-500 employees · ~$83M (pre-acquisition)

Sourced & current · updated May 14, 20260 of 5 facts verifiedWebsite

Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and other digital touchpoints — now operating as a subsidiary of Mastercard.

Where they sit

Stack tier: Infrastructure & Data (B)

Marketing Platform

A leading AI-driven personalization platform operating as a Mastercard subsidiary, serving enterprise brands across retail, financial services, and media

Ownership

Parent: Mastercard

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 14, 2026. Not a static screenshot.