Dynamic Yield

Acquired

New York, New York, United States · Founded 2011

201-500 employees · ~$83M (pre-acquisition)

Sourced & current · updated Jul 10, 2026Website

Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and other digital touchpoints — now operating as a subsidiary of Mastercard.

Where they sit

Stack tier: Infrastructure & Data (B)

Marketing Platform

A leading AI-powered personalization platform operating as a Mastercard subsidiary, with strong penetration in retail, e-commerce, and QSR verticals

Ownership

Parent: Mastercard

Competitors