Evidon

Established provider of privacy compliance and consent management solutions for digital advertising

Evidon is a privacy and consent management technology company that specializes in helping businesses achieve compliance with global privacy regulations in their digital advertising and marketing operations. The company provides solutions for tracking technology discovery, consent management, and privacy compliance across websites and mobile applications. Evidon's platform enables organizations to identify and catalog tracking technologies on their digital properties, manage user consent preferences, and maintain compliance with regulations such as GDPR, CCPA, and other privacy laws. Evidon was acquired by Crownpeak in 2019, which itself was later acquired by Acquia in 2021. The company's solutions are particularly significant in the AdTech ecosystem as they address the critical intersection of digital advertising technology and privacy compliance. Evidon's technology helps publishers, advertisers, and enterprises navigate the complex landscape of privacy regulations while maintaining their digital marketing and advertising capabilities. Their products include consent management platforms (CMP), universal consent and preference management, and privacy governance tools that provide visibility into third-party technologies operating on digital properties.