Accelerate Group

Mid-market CRO and A/B testing platform, positioned as a cost-effective alternative to enterprise experimentation tools in the UK and European markets

Accelerate Group is a UK-based technology holding company best known for acquiring the Webtrends Optimize experimentation and conversion rate optimization (CRO) business from Webtrends Inc. in 2018. The acquisition brought with it an established A/B testing, multivariate testing, and personalization platform that had been developed under the Webtrends brand, giving Accelerate Group a foothold in the growing digital experimentation market. Webtrends Optimize, operating under the Accelerate Group umbrella, provides website optimization tools including A/B testing, split URL testing, multivariate testing, and personalization capabilities. The platform is aimed at helping digital marketers and e-commerce businesses improve conversion rates and user experience through data-driven experimentation. It competes in the mid-market CRO space against tools like Optimizely, VWO, and AB Tasty. Accelerate Group positions Webtrends Optimize as a cost-effective alternative to enterprise-tier experimentation platforms, targeting mid-market and SMB digital businesses in the UK and broader European market. The group has continued to develop the platform post-acquisition, maintaining its existing customer base while seeking to grow its market presence in the competitive CRO and digital experimentation landscape.