Webtrends Optimize

Mid-market CRO and A/B testing platform competing primarily in the UK and European markets as a more accessible alternative to enterprise experimentation suites

Webtrends Optimize is a UK-based conversion rate optimization (CRO) and experimentation platform that enables businesses to run A/B tests, multivariate tests, and personalization campaigns across their digital properties. The platform provides a comprehensive suite of tools including split testing, behavioral targeting, visitor segmentation, and real-time analytics, allowing marketing and product teams to make data-driven decisions about their digital experiences without requiring heavy developer involvement. The company has roots in the broader Webtrends analytics brand, which was a pioneering web analytics provider. Webtrends Optimize emerged as a distinct optimization-focused product, eventually operating as its own entity in the UK market. It positioned itself as an accessible yet powerful alternative to enterprise-heavy platforms like Adobe Target and Optimizely, targeting mid-market and enterprise clients across retail, financial services, travel, and media sectors. Webtrends Optimize was acquired by Accelerate Agency and subsequently became part of a broader digital optimization services offering. The platform continues to serve clients in the UK and internationally, competing in the crowded CRO and experimentation space against tools like VWO, AB Tasty, and Convert. Its value lies in combining a self-serve SaaS testing platform with optional managed services, making it appealing to teams that want flexibility between in-house experimentation and agency-supported optimization programs.