Skip to content
ATDbbeta
Brief
Tealium AudienceStream

Tealium AudienceStream

Customer Data Platform (CDP)Product· part of Tealiumtealium.com

Tealium AudienceStream is a market-leading Customer Data Platform (CDP) that combines audience management and data enrichment capabilities to produce unified customer profiles and enable immediate, relevant action on that data.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2008
HQ
San Diego, California, United States
Parent
Tealium
Connections
25

AI-drafted from public sources6 sources cited

At a glance

Employees
501-1000
Funding
$208M
Revenue
$100M-$200M
24integrations1corporate family
Attribution & AnalyticsCustomer Data PlatformIdentity ResolutionPrivacy & Consent ManagementMarketing Automation

About

One of the most established independent enterprise CDP vendors, known for real-time data unification and a 1,300+ connector ecosystem

Tealium AudienceStream is a market-leading Customer Data Platform (CDP) that combines audience management and data enrichment capabilities to produce unified customer profiles and enable immediate, relevant action on that data. Its strong integrations with marketing and advertising platforms such as Adobe, Google, Facebook, and Bing enable businesses to execute cross-channel marketing initiatives and improve marketing ROI. Through these capabilities, clients can convert mass-media reach into one-to-one communications with viewers and listeners, improving content personalization, direct marketing campaigns, and targeted advertising. Despite its complexity, AudienceStream is recognized for its scalability, making it a top choice for large organizations with complex data needs. Source 1: adtechdaily.com — Talpa Network Selects Tealium's AudienceStream as Backbone ... Source 2: prj-3.com — MarTech Spotlight: Tealium AudienceStream

Business model

SaaS

Target market

Enterprise

What they offer

  • AudienceStream CDP

    Core customer data platform module for real-time profile unification, audience segmentation, and cross-channel activation

  • Moments API

    Sub-second REST API for real-time customer profile lookups to power in-the-moment personalization and decisioning

  • Predictive Audiences

    ML-driven scoring and audience building based on predicted customer behaviors such as churn, LTV, and conversion likelihood

  • Visitor Stitching

    Identity resolution engine that merges anonymous and known visitor data across devices and sessions into unified profiles

  • Audience Connectors

    Pre-built integrations to activate audience segments across 1,300+ martech, adtech, and analytics platforms

  • Consent Manager Integration

    Native integration with Tealium's consent management capabilities to enforce privacy preferences across data flows

  • EventStream

    Companion API hub for server-side event data collection and routing, feeding AudienceStream profiles

  • iQ Tag Management

    Client-side tag management system that feeds behavioral data into AudienceStream for profile enrichment

Key features

Real-time cross-channel customer profile unificationSub-second Moments API for live profile lookupsRule-based and ML-driven audience segmentationPredictive scoring for churn, LTV, and conversion1,300+ pre-built connectors for data activationIdentity resolution and visitor stitchingNative consent and privacy governance frameworkServer-side and client-side data collectionAudience suppression and lookalike modelingReal-time badge and attribute assignment

Use cases

Real-time website and app personalization based on live customer profilesSuppressing converted customers from paid media campaignsBuilding high-value lookalike audiences for programmatic advertisingChurn prediction and proactive retention campaign triggeringCross-channel customer journey orchestrationConsent-compliant data activation across martech stackOffline-to-online identity resolution for retail brandsIn-session behavioral scoring for e-commerce conversion optimization

Customer segments

Enterprise retail and e-commerce brandsFinancial services and banking institutionsTravel, hospitality, and airline companiesMedia and entertainment companiesTelecommunications providersHealthcare and pharmaceutical organizationsB2B technology companies

Tech & specs

Technology stack

Real-time stream processingMachine learning and predictive modelingRESTful APIs (Moments API)JavaScript tag managementServer-side event collectionCloud-native infrastructureIdentity graph and probabilistic matchingWebhook and connector framework

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAAPrivacy Shield

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasIdentity & DataOn the Mapby country + regionOn the GraphNetwork around Tealium AudienceStream