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Tealium AudienceStream

Tealium AudienceStream

Customer Data Platform (CDP)Product· part of Tealiumtealium.com

AudienceStream unifies customer data across all channels into real-time profiles, enabling brands to activate precise audience segments and personalized experiences at sub-second speed without relying on IT.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2008
HQ
San Diego, California, United States
Parent
Tealium
Connections
24

At a glance

Employees
501-1000
Funding
$213M
Revenue
$100M-$200M
23integrations1corporate family
Attribution & AnalyticsCustomer Data PlatformIdentity ResolutionPrivacy & Consent ManagementMarketing Automation

About

Pioneer and established leader in enterprise CDP, known for real-time data orchestration and a large pre-built connector ecosystem

Tealium AudienceStream is the flagship CDP module within Tealium's broader Customer Data Hub platform, sitting alongside iQ Tag Management and EventStream API. It ingests behavioral and transactional data from virtually any source to build persistent, unified customer profiles that update in real time as new interactions occur. AudienceStream is separately licensed from other Tealium products, making it a standalone CDP offering that enterprises can deploy as part of a full data orchestration stack or independently. The platform's core capabilities include cross-channel identity resolution, real-time audience segmentation with rule-based and ML-driven scoring, predictive attributes powered by machine learning, and the Moments API — a low-latency lookup interface that enables sub-second retrieval of live customer profiles for personalization at the point of interaction. These capabilities make AudienceStream particularly valuable for brands that need to act on customer data in real time across web, mobile, email, paid media, and CRM channels. Tealium is widely regarded as one of the pioneering enterprise CDP vendors, having introduced AudienceStream before the CDP category was formally defined. The company competes with Segment (Twilio), Adobe Real-Time CDP, Salesforce Data Cloud, and mParticle, and differentiates itself through its deep tag management heritage, strong data governance controls, and a connector ecosystem of 1,300+ pre-built integrations. Tealium serves primarily large enterprises in retail, financial services, travel, media, and technology verticals.

Business model

SaaS

Target market

Enterprise

What they offer

  • AudienceStream CDP

    Core CDP module for cross-channel customer profile unification, real-time audience segmentation, and ML-driven predictive scoring

  • Moments API

    Sub-second REST API for live customer profile lookups, enabling real-time personalization at the point of interaction

  • Predictive Attributes

    Machine learning models that automatically score customers on propensity, lifetime value, churn risk, and other behavioral signals

  • Audience Connectors

    1,300+ pre-built integrations to activate audience segments across ad platforms, email, CRM, and personalization tools

  • iQ Tag Management

    Enterprise tag management system for collecting and governing data from web and mobile properties

  • EventStream API Hub

    Server-side data collection and routing layer for ingesting and distributing event-level data streams

  • Data Access (DataAccess)

    Bulk export and query interface allowing raw event and profile data to be accessed in cloud data warehouses

  • Customer Data Hub

    Umbrella platform combining AudienceStream, iQ, and EventStream into a unified customer data infrastructure

Key features

Real-time cross-channel identity resolution and profile unificationSub-second Moments API for live profile lookupsRule-based and ML-driven audience segmentationPredictive scoring for propensity, churn, and LTV1,300+ pre-built vendor connectors for audience activationServer-side and client-side data collectionConsent and privacy management with granular data governanceVisitor stitching across anonymous and known identitiesBadge and attribute system for flexible profile enrichmentReal-time audience suppression and frequency capping

Use cases

Real-time website and app personalization using live customer profilesSuppressing converted customers from paid media campaigns instantlyBuilding lookalike audiences from high-value customer segmentsTriggering next-best-action emails based on behavioral signalsChurn prevention by identifying at-risk customers with predictive scoringUnifying online and offline customer data for a single customer viewConsent-based data activation across marketing channelsCross-sell and upsell targeting using ML propensity scores

Customer segments

Enterprise retail and e-commerce brandsFinancial services and banking institutionsTravel, hospitality, and airline companiesMedia and entertainment companiesTelecommunications providersTechnology and SaaS companiesHealthcare and insurance organizations

Tech & specs

Technology stack

JavaScript (client-side tag management)RESTful APIs (Moments API, Data Layer Enrichment API)Machine learning (predictive attribute modeling)Real-time stream processingCloud-native infrastructure (AWS)Webhook and server-side event collectionJSON data layer standard

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (available)Privacy ShieldLGPD

Deployment

CloudHybrid

API

Yes

Explore further

3 views
On the AtlasIdentity & DataOn the Mapby country + regionOn the GraphNetwork around Tealium AudienceStream