Agilone

Mid-tier CDP provider focused on retail and e-commerce verticals

AgilOne was a customer data platform (CDP) and predictive marketing analytics company that specialized in helping retail and e-commerce brands unify customer data from multiple sources to create comprehensive customer profiles and deliver personalized marketing experiences. The platform combined data integration, predictive analytics, and marketing automation capabilities to enable retailers to better understand customer behavior, predict future actions, and orchestrate targeted campaigns across multiple channels. In December 2019, AgilOne was acquired by Acquia — the open digital experience company best known for its Drupal-based content management platform — as Acquia's third acquisition of that year. The acquisition added AgilOne's CDP and machine learning capabilities to Acquia's digital experience platform, giving Acquia customers an integrated data and personalization layer alongside content management and marketing automation. AgilOne's technology became the data and AI backbone of Acquia's customer experience suite, particularly serving retail and e-commerce clients seeking to operationalize first-party data.