Unifies fragmented customer data from multiple retail touchpoints to enable predictive analytics and personalized marketing campaigns that increase customer lifetime value and drive revenue growth.
Last updated Feb 8, 2026
- Industry
- Customer Data Platform (CDP)
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $37M
- Parent Company
- Accenture
- API Available
- Yes
Market Position
Enterprise-focused retail CDP provider, now part of Accenture's digital marketing services
Overview
AgilOne is an enterprise-grade customer data platform (CDP) provider that specializes in delivering unified customer intelligence solutions tailored for retail and e-commerce businesses. The company addresses the fragmentation of customer data across disparate systems by consolidating information from point-of-sale systems, e-commerce platforms, email marketing tools, mobile applications, and customer service channels into a single, unified view. AgilOne's platform enables retailers to create detailed customer profiles, perform predictive analytics, and execute personalized marketing campaigns across multiple channels. In 2018, AgilOne was acquired by Accenture, integrating its CDP capabilities into Accenture's broader digital marketing and customer experience services portfolio. Prior to acquisition, AgilOne had established itself as a significant player in the retail CDP space, serving mid-market to enterprise retailers seeking to improve customer lifetime value through data-driven personalization and marketing automation. The platform's focus on predictive customer analytics and its retail-specific features differentiated it from more generalized marketing automation platforms.
Products & Features
Customer Data Platform
Unified customer data hub that consolidates data from multiple sources including POS, e-commerce, email, mobile, and customer service systems
Predictive Analytics
Machine learning-powered analytics for predicting customer behavior, lifetime value, churn risk, and next-best actions
Audience Segmentation
Advanced segmentation capabilities for creating targeted customer audiences based on behavioral, transactional, and predictive attributes
Campaign Orchestration
Multi-channel marketing campaign execution and automation across email, mobile, web, and other digital channels
Customer Analytics Dashboard
Real-time reporting and visualization tools for monitoring customer metrics, campaign performance, and business KPIs
Key Features
Unified customer profiles across all touchpointsPredictive customer lifetime value modelingReal-time data processing and activationPre-built retail industry data modelsAutomated customer segmentationCross-channel campaign orchestrationChurn prediction and preventionProduct recommendation engineCustomer journey analyticsMulti-channel attribution
Use Cases
Customer lifetime value optimizationPersonalized email marketing campaignsChurn prediction and retention programsCross-sell and upsell recommendationsWin-back campaigns for lapsed customersCustomer segmentation for targeted promotionsOmnichannel customer experience personalizationLoyalty program optimizationNew customer acquisition modelingProduct affinity analysis
Customer Segments
Retail chainsE-commerce companiesOmnichannel retailersFashion and apparel brandsConsumer goods companiesSpecialty retailers