Agilone enables advertising technology through data & analytics
AgilOne positioned itself as a retail-focused CDP provider with strong predictive analytics capabilities, competing in the rapidly growing customer data platform market. The company differentiated itself through vertical specialization in retail and e-commerce, offering pre-built models and use cases specific to retail challenges. Following acquisition by Acxiom, the platform benefits from integration with Acxiom's extensive data assets and enterprise customer base.
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AgilOne is an enterprise-grade customer data platform (CDP) provider that specializes in delivering unified customer intelligence solutions tailored for retail and e-commerce businesses. The company addresses one of the most pressing challenges in modern retail: the fragmentation of customer data across disparate systems and touchpoints. By consolidating information from point-of-sale systems, e-commerce platforms, email marketing tools, mobile applications, and customer service channels, AgilOne creates comprehensive, actionable customer profiles that provide marketers with a true 360-degree view of customer behavior, preferences, and engagement patterns across all interaction channels. Leveraging sophisticated predictive analytics and machine learning capabilities, AgilOne empowers mid-to-large retail enterprises to deliver personalized customer experiences at scale. The platform's advanced algorithms enable predictive customer lifetime value modeling, churn prediction, next-best-action recommendations, and dynamic segmentation that moves beyond traditional demographic targeting. By democratizing enterprise-level data science capabilities, AgilOne enables retailers to compete effectively in today's complex omnichannel landscape through data-driven personalization strategies that measurably drive customer engagement, retention, and revenue growth. The platform is designed to integrate seamlessly with existing marketing technology stacks, making it accessible to organizations seeking to modernize their customer engagement strategies without requiring extensive technical resources or data science expertise.
Basic information available
Market Position
Classified as B in MarTech space. This indicates emerging player status.
Last updated: 11/16/2025