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Proximic (Comscore)

Proximic (Comscore)

Contextual Advertising & Audience TargetingProduct· part of comScoreproximic.com

Proximic (Comscore) is a global media measurement and analytics company that serves as a trusted partner for planning, transacting, and evaluating media across platforms.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2006
HQ
Reston, Virginia, United States
Parent
comScore
Connections
16

AI-drafted from public sources7 sources cited

At a glance

Employees
51-200
14integrations1corporate family
Contextual Advertising

About

Leading contextual intelligence and cookieless targeting platform within the programmatic advertising ecosystem, operating under Comscore's measurement brand

Proximic (Comscore) is a global media measurement and analytics company that serves as a trusted partner for planning, transacting, and evaluating media across platforms. Its data footprint combines digital, linear TV, and over-the-top viewership intelligence with advanced audience insights, enabling media buyers and sellers to quantify multiscreen behavior and make informed business decisions. A recognized leader in measuring digital and TV audiences and advertising at scale, the company functions as an independent, third-party source for cross-platform measurement. Its partners include major television networks, digital media properties, brands, agencies, and film studios. In August 2026, the company launched an ROI Strategy aimed at realigning its business, reducing costs, and concentrating investment on products and opportunities positioned to generate durable long-term value. Source 1: proximic.com — About - Comscore, Inc. Source 2: proximic.com — Comscore Announces ROI Strategy to Transform ...

Business model

SaaS / Data Licensing

Target market

Enterprise

What they offer

  • Cookieless Audiences

    Pre-built and custom audience segments that function without third-party cookies, enabling privacy-compliant programmatic targeting at scale

  • Contextual Targeting Segments

    AI-powered content classification segments aligned to IAB taxonomies and proprietary frameworks for precise contextual ad placement

  • Brand Safety & Suitability

    Content classification tools that help advertisers avoid unsafe or unsuitable content environments across programmatic channels

  • ID-Free Targeting

    Targeting solutions that operate entirely without user identifiers, future-proofing campaigns against cookie deprecation and privacy regulation

  • CTV Contextual Targeting

    Contextual intelligence solutions extended to Connected TV and streaming environments for audience targeting in cookieless contexts

  • Predictive Audiences

    AI-driven audience segments that predict user intent and behavior based on contextual signals rather than identity data

Key features

AI-powered content categorization at scaleIAB Content Taxonomy alignmentCookieless and ID-free audience segmentsBrand safety and suitability classificationCTV and video contextual targetingIntegration with major DSPs and SSPsPrivacy-by-design architectureCustom segment creation capabilities

Use cases

Cookieless programmatic audience targeting for brand advertisersContextual campaign activation across display and videoBrand safety and suitability enforcement in programmatic buysCTV advertising targeting without user identifiersPrivacy-compliant retargeting alternatives for agenciesPublisher audience monetization without third-party cookiesPodcast and audio advertising contextual targeting

Customer segments

Programmatic advertisers and brandsMedia agencies and trading desksDemand-side platforms (DSPs)Supply-side platforms (SSPs)Publishers and media ownersAd networks

Tech & specs

Technology stack

Machine learning and AI content classificationNatural language processing (NLP)IAB Content Taxonomy frameworkProgrammatic API integrationsCloud-based data infrastructureReal-time bidding (RTB) compatible segment delivery

Security & compliance

GDPRCCPAIAB TCF 2.0Privacy-by-design

Deployment

Cloud

API

Yes

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