Datanyze

SMB-focused sales intelligence brand within the ZoomInfo portfolio, offering affordable technographic and contact data via a freemium Chrome extension model

Datanyze, now part of ZoomInfo, is a sales intelligence platform specializing in technographic data — information about the technologies that companies use — to help B2B sales and marketing teams identify, prioritize, and engage with potential customers. Founded in 2012, the company built its reputation by tracking technology adoption across millions of websites, enabling sales reps to target prospects based on the tools and platforms they use. This technographic approach became a key differentiator in the competitive sales intelligence space. In 2018, Datanyze was acquired by ZoomInfo (then known as DiscoverOrg), a major player in B2B contact and company data. Under ZoomInfo's ownership, Datanyze continues to operate as a distinct brand, repositioned as a more accessible, SMB-focused alternative to ZoomInfo's enterprise-grade platform. The product offers a Chrome extension that allows sales professionals to capture contact information and technographic insights directly from LinkedIn profiles and company websites, making prospecting faster and more efficient. Today, Datanyze serves as an entry-level sales intelligence solution within the ZoomInfo portfolio, targeting smaller businesses and individual sales professionals who need affordable access to B2B contact data and technographic insights. Its freemium model and browser-based approach make it particularly appealing to startups, SMBs, and individual contributors who may not have the budget for enterprise sales intelligence tools. The platform integrates with popular CRMs like Salesforce and HubSpot, enabling seamless data enrichment workflows.