Datanyze provides real-time technographic data and sales intelligence that enables businesses to identify prospects based on their technology stack, track technology adoption trends, and access contact information for more targeted and effective sales outreach.
Last updated Feb 8, 2026
Leading technographics provider within the ZoomInfo ecosystem, specializing in technology adoption tracking and sales intelligence
Datanyze is a sales intelligence and technographics platform that was founded in 2012 and acquired by ZoomInfo in 2018. The platform specializes in tracking technology adoption across millions of websites, providing sales and marketing teams with insights into what technologies companies are using. This technographic data helps businesses identify prospects based on their technology stack, enabling more targeted and informed outreach. Datanyze offers a browser extension that provides real-time company and contact information while users browse websites, along with a comprehensive database of technology usage patterns across various industries. As part of the ZoomInfo family, Datanyze has strengthened its position in the sales intelligence market by combining technographic data with ZoomInfo's extensive B2B contact database. The platform serves as a critical tool for technology vendors, sales teams, and marketers who need to identify companies using specific technologies, track technology trends, and find decision-makers at target accounts. While Datanyze operates more in the sales intelligence and MarTech space, it intersects with AdTech through its ability to help companies identify and target prospects based on their technology usage, including advertising and marketing technologies.
Comprehensive database tracking technology usage across millions of websites, identifying what tools and platforms companies use
Browser extension that provides instant access to company information, contact details, and technology stack while browsing websites
B2B contact information database with email addresses and phone numbers for decision-makers
Real-time monitoring of technology installations and removals across target accounts